Namhlanje sivuka ngeendaba ezinomdla, ukutsho okuncinci, kwaye oko kukuba i-Apple izakuqala ukuhlengahlengisa indawo yeemveliso ngaphakathi kwevenkile ukuze ifumane indawo kwiitafile zemiboniso. Eyona nto inomdla ngokwenene kukuba baya kubeka ii-iPod kwiishelufa zezixhobo, benyamalala kwindawo yabo kwiitafile zemiboniso yasentsomini.
Kwelinye icala, sithi ndlelantle kwingcamango ye Ivenkile ye-Apple 2.0 apho kwimveliso nganye i-iPad ibekwe ecaleni kwayo kunye nalo lonke ulwazi malunga nayo. Ngoku imveliso nganye iya kuba yiyo ebonisa ulwazi lwayo kwiscreen sayo. Kubonakala ngathi i-minimalism eyenziwa nguJony Ive kunye no-Angela Athrendts iqala ukusebenza. Nangona kunjalo, Kutheni befuna indawo engaphezulu etafileni?
Iphelile into yokulinda ukuba umqeshwa athathe imodeli ethile ye-iPod ngaphandle kwendawo yokugcina impahla. Ngoku siya kukwazi ukuyithatha ngokuthe ngqo kwiishelufu apho izixhobo nazo zikhona. Yindlela yokukhawulezisa ukuthengisa kwezi zixhobo ngaphandle kwesidingo sokusebenzisa abasebenzi basevenkileni.
Ngokuphathelele ukunyamalala kwee-iPads ezibonisa ulwazi kwiitafile zemveliso nganye, yayilixesha lokuba zinyamalale kwaye iitafile zibe zincinci zigcwele iimveliso. Ingcamango yokuqala ye-Apple Store 2.0 ishiywe ngasemva eyaphunyezwa kwiminyaka emine eyadlulayo ukwamkela inkqubo entsha yolwazi kusetyenziswa izikrini zezixhobo ngokwazo ezikumboniso.
Olu tshintsho luya kuqala ukubonwa kwiiVenkile ze-Apple zaseMelika ukuqala kwiveki ezayo kwaye asicingi ukuba kuya kuthatha ixesha elide de sizibone kwi-Apple Store yaseSpain nakwamanye amazwe.