Esiphakathini "IWashington Post» wenze udliwanondlebe olubanzi, olunikezelwe nguJena McGregor, kwi-CEO yangoku ye-Apple, uTim Cook, malunga neminyaka yakhe yokuqala ye-5 kwintloko yenkampani. Udliwano-ndlebe lugubungela inani elikhulu lezihloko ezisinceda siqonde indlela uCook asondela ngayo kwisikhundla sakhe imihla ngemihla, kwaye uchaza ngokweenkcukacha ezinkulu ingqondo yendoda ephethe inqanawa.
Into yokuqala uTim wayefuna ukuyicacisa kukuba Akacwangcisi ukuba yi-CEO eqhelekileyo ye-teknoloji yamazwe ngamazwe kwicandelo, kude nabathengi bakhe kunye nokugcina indima yakhe njengobuso obubonakalayo kwinkampani yobukhulu obunjalo.
"Ndiyayikholelwa lo nto i-CEO ayifanele ibe yinto yemveli. I-CEO yemveli yenye eyahlukileyo kubathengi bakhe. "Uninzi lwee-CEO zeenkampani ezigxile kubathengi azinxibelelani nabo."
«Ndikwacinga ukuba ii-CEO zemveli zicinga ukuba umsebenzi wabo usekelwe kwinzuzo okanye ilahleko yenkampani, kwingxelo yengeniso, kwiindleko, kwiphepha lomncono lenkampani yabo. Kwaye oko kubalulekile. Kodwa andiqondi ukuba kuphela kwento ebalulekileyo. Sinoxanduva olumangalisayo kunye nabasebenzi, kunye noluntu kunye namazwe esisebenza kuwo, kunye nabo badibanisa iimveliso zabo, abaphuhlisi,… Ngokufutshane, nayo yonke iApple ecosystem. "
Xa ebuzwa malunga nokukhula kwexesha elide lenkampani, uCook ubalule iinkonzo ezinikezelwa yinkampani kunye nokuphunyezwa kwe-iPad Pro, eyaziswa ngokwandayo kwiindawo zoshishino:
«Kwimveliso yanamhlanje sineenkonzo ezininzi (iCloud, i-App Store, i-Apple Pay,...) ekhule kwiinyanga zamva nje ukusuka kwi-4 yeebhiliyoni zeedola ukuya phantse kwiibhiliyoni zeedola ezingama-23 (kwintengiso). Kunyaka ozayo sinethemba lokuba kuluhlu lwe-Fortune 100 lokukhula ngonyaka. Kwelinye icala, i iPad Pro.Sibone kwikota yokugqibela ukuba malunga isiqingatha sabantu abathengayo bayisebenzisa emsebenzini. Sinethuba elikhulu apho. Kunyaka ophelileyo senze i-25 yeebhiliyoni zeedola kuyo kwihlabathi jikelele. "Sisebenzisana ngcono kakhulu kunye namaqabane abalulekileyo, oku kubaluleke kakhulu, ukuba iimveliso zethu zingasetyenziswa kunye nezixhobo ezivela kwezinye iinkampani, ukuba zisebenza kakuhle kunye."
Kwimiba yentlalontle, uCook wathetha nge Ukuma kwe-Apple kumalungelo oluntu kunye nokutshintsha kwemozulu, ehambelana nendlela yomthengi- kunye nemveliso-centric:
"Ndicinga ukuba wonke umntu kufuneka azenzele isigqibo ngalo mbandela. Mhlawumbi kukho izizathu ezibambekayo zokuba abanye bakhethe ukuthula.. Thina, nangona kunjalo, sifuna ukuxhobisa abantu ngeemveliso zethu, kunye injongo yakhe ebomini ikukuguqula ihlabathi libe ngcono, akukhululekile ukwabelana ngendawo kunye nabo banenye imbono malunga nesi sihloko. Siyazi ukuba ngabo abatyhefa iplanethi, beshiya i-carbon footprint yabo. Ndikholelwa ekubeni isizukulwana ngasinye sinoxanduva lokwandisa intsingiselo yamalungelo oluntu.
Omnye umbuzo onomdla kuxa ndambuza malunga ne iimpazamo ezenziwe yinkampani ngexesha lakhe Kule minyaka mi-5 njenge-CEO kwintloko ye-Apple enamandla onke:
«Ndinazo kwaye senze iimpazamo, kunjalo. Umzekelo, Ndiqeshe umntu ongalunganga ukuba akhokele iqela lokuthengisa Ivenkile (ebhekisa kumsebenzi wangaphambili uJohn Browett). Kucacile ukuba yayiyimpazamo. Andithethi kakubi ngaye. Ndiyaqonda unokuthi ebengangeni apha ngokwenkcubeko. Nangona kunjalo, sakhawuleza sayiqonda kwaye salungisa impazamo ngokukhawuleza. Kwaye ekugqibeleni ndiyazingca ngento esiyenzileyo. "
Kudliwano-ndlebe asikwazanga ukubona kuphela impembelelo kaCook kwiminyaka yakhe emihlanu ekhokela le projekthi, kodwa kwakhona. inkqubela eyenziwa ngu-Apple kule minyaka idlulileyo, kunye nokubaluleka kobunkokeli beempawu zikaCook kwintloko yenkampani njenge-cosmopolitan kunye nefuthe njenge-Apple.
