Inkampani kaTim Cook isoloko ibonakalisa umdla okhethekileyo kuzo zonke ezo zizathu ezibandakanya ibala lentlalontle, kungekuphela nje ngenxa yezenkolo, ubuhlanga okanye imiba yesini, kodwa nakwinkalo yezifo. I-Apple isebenzisana ne-RED ukususela ngo-2006. Kule minyaka ye-13 yokusebenzisana, ngokutsho kukaTim Cook, iye yaqokelela ngaphezu kwe-220 yezigidi zeerandi.
Ngomhla woku-1 kweyoMnga ophelileyo, uSuku lwe-AIDS lweHlabathi lubhiyozelwe. I-Apple isinika iimveliso ezahlukeneyo phantsi kwegama (RED), iimveliso ezisebenzela ukusebenzisana nalo mbutho ungenzi nzuzo ogxile kwiinzame zawo ukulwa noGawulayo kumazantsi eSahara eAfrika.
I-Apple ayisiyiyo kuphela inkampani esebenzisana neRED, kodwa ibisoloko iyeyona ibalulekileyo. bank of America, durex, Salfesforce, Starbucks, telcel, SAP, Johnson & Johnson, Beats…zezinye zeenkampani ezinkulu ezisebenzisana ngokukhutheleyo neRED ngokunyusa imali ngeemveliso zabo.
Ukuza kuthi ga ngoku, (RED) amaqabane, benze ngaphezulu kwe-600 yezigidi zeerandi kwiNgxowa-mali yeHlabathi yokuLwa uGawulayo, iSifo sePhepha neMalariya, ukuxhasa izibonelelo-mali zokulwa i-HIV eGhana, eKenya, eLesotho, eRwanda, eMzantsi Afrika, eSwazini, eTanzania naseZambia.
(RED) yasekwa yimvumi Bono kunye noBobby Shriver ngenjongo enye nengundoqo: ukuphelisa uGawulayo ehlabathini lonke. I-140 yezigidi zabantu baye baxhamla kuncedo lwezemali oluvela kwi-Apple kunye namanye amaqabane ayo aphambili, kwaye apho uthintelo, unyango, iingcebiso, uvavanyo lwe-HIV kunye neenkonzo zokhathalelo zidalwe abo bachaphazelekayo.
Njengonyaka ngamnye, ngeentsuku ezikhokelela kumbhiyozo wolu suku, uninzi lweeVenkile ze-Apple enazo kwihlabathi liphela, bayidayi ebomvu ilogo. Ngolunye usuku ukuba umbala we-Apple logo uthatha indawo yombala wayo, kuMhla woMhlaba, nini umbala oqhelekileyo uthatyathelwa indawo luhlaza.
