Ukusukela oko iApple yakhupha ii-AirPods phantse kwiminyaka emi-4 eyadlulayo, imakethi yeefowuni ze-TWS (True Wireless Stereo) ziye zalawulwa yiApple, ngaphandle kwento yokuba babengengabo abokuqala ukungena kwimarike. Nangona kunjalo, njengoko iindwendwe ezintsha zifikile kwintengiso, isabelo seAirPods siye sancipha, nangona siqhubeka ukukhokela.
Ngokwedatha yamva nje ayipapashile Indawo yokuphikisa, isabelo sentengiso seeAirPods Kwiinyanga ezili-9 ezidlulileyo isukile kwi-41% yaya kwi-29%. Nangona kunjalo, inkampani esekwe kwiCupertino iyaqhubeka ukukhokelela kwimakethi yentloko ye-TWS ngohola olubanzi olungaphazamisi indawo yayo ephezulu.
Kwikota yesine ka-2019, isabelo sika-Apple sentengiso ye-TWS sasiyi-41%, sithatha indawo I-62% yengeniso evela kwintengiso yezi ntloko. Kwikota yesithathu ye-2020, isabelo sentengiso simi kwi-29%, nangona kunjalo, oko akuthethi ukuba iApple iyekile ukuthengisa ii-AirPods, kodwa ukuba inani labakhuphisana nalo kule marike lenyukile, ngakumbi kwinxalenye esezantsi yolwahlulo.
Ngexesha lekota yesithathu yowama-2020, isiqingatha sabathengisi abali-10 abaphambili zazingabiziAbavelisi ababonelela ngee-headphones ze-TWS ezingaphantsi kweedola ezingama-50, kwaye ngamanye amaxesha zingaphantsi kwe-20, kuba ngu-Xiaomi umenzi okhule kakhulu kwaye ovumele ukuba ibe kwindawo yesibini. Isamsung ikwindawo yesithathu ngesabelo esi-5%.
Akukho jack okanye iihedfoni
Ngokuka-Liz Lee, umhlalutyi e-Counter Point, utyekelo loku susa i-headphone jack kunye ne-headphone kwizixhobo, ibisesinye sezizathu zokuba ukuthengiswa kwe-TWS kunyuswe kakhulu kule minyaka idlulileyo, olu hlobo lwee-headphones sisisombululo ekuphela kwaso ezikhoyo kwimarike yokuphulaphula umculo kwiselfowuni yethu kuyo nayiphi na imeko.
