Iinkampani zobugcisa zaseMelika zinobusika obufudumeleyo ukuba ujonga kwixabiso lesitokhwe. Iimpembelelo zoqoqosho ezinokuqikelelwa kulawulo lwaseMntla Melika ziyanceda koku. I-Apple iyathandeka ngakumbi, kuba Ukuza kuthi ga ngoku kulo nyaka iApple ifikelele kwinqanaba eliphezulu le-11, ngaphandle kokuya phambili, ngoLwesibini odlulileyo ifikelele kwinqanaba elitsha yonyuse ngaphezulu kwe-2% ngosuku nje olunye, ukuya kuthi ga kwi-144,12 yeedola xa kuvalwe izolo. I-UBS iqikelela ukuba isitokhwe sika-Apple singaba phakathi kwe- $ 175 kunye ne- $ 200 kule minyaka imbalwa izayo kwaye uyichaza ngohlalutyo lwe-macroeconomic yenkampani.
Konke oku kunxulumene nexesha lokuvuthwa kweemveliso zenkampani. Imeko efanelekileyo kukuba neemveliso ezahlukeneyo kumanqanaba ngamanqanaba okukhula. Kwelinye icala, i-iPhone entsha eyilwe ngokutsha ekupheleni konyaka, kufuneka inyuse ukuthengisa okubonelela ukukhula okuzinzileyo, ubuncinci ngexesha le-2018.
Ukusukela ngoko ukuya phambili, ifowuni ka-Apple akufuneki izise uninzi lwengeniso yekota. Ke ngoko iyakuba kukujika kwezinto ezintsha kwi:
- Los Macs ngeeprosesa ezintsha, ngubani owaziyo ukuba une-RAM engaphezulu. I-MacBooks elula okanye ukuvuselelwa kweMacPro.
- Los iPads, Ngeempawu ezingakumbi, ezinye zisondele ekusetyenzisweni kweMac.
- Apple Watch ngeempawu ezingaphezulu ezihambelana ne-iPhone kunye
- Apple TV ubhetyebhetye kakhulu, oluthatha ulawulo kungekuphela kukamabonwakude, kodwa nakwindlu.
Ezi mveliso kufuneka "zihlume" ngoku kwisebe le-R & D lenkampani.
Milunovich ukwakholelwa ukuba into eyahlukileyo inokwenzeka. Ingayimeko apho i-iPhone entsha ingafikeleli kwinani lokuthengisa labo bangaphambi kwayo, okanye yonke imveliso ye-Apple: iiMac, iiPads, iiApple Bukela, azifikeleli kwinqanaba lokwoneliseka elifunekayo ngabasebenzisi. Kule meko, isabelo sika-Apple siza kurhweba malunga ne-125 / isabelo.
Ngelixa umhlalutyi we UBS Milunovich, uthathela ingqalelo ukuba i-200 / isabelo sethemba lixabiso elininzi, i-175 yeedola kulula ukufikelela kuyo. Ngamanye amaxesha oku kulandelayo:
Eyona meko inokwenzeka iya kuba lixabiso lokufikelela kwi- $ 175 / isabelo , elo xabiso lingaphezulu kwe-21% ngaphezulu kwamanqanaba akhoyo. Oku kuya kufuna ukukhula kwemali okuqhubekayo. "Kodwa ngexabiso lokuncipha", kwintengiso yee-iPhones, njengoko ezi zinokuyeka ukukhula, kuba iimveliso ezintsha zineempumelelo eziphakathi kunye nemida ephantsi.
Siza kubona njengoko iinyanga zihamba, ukuba inkampani ye-UBS ichanekile kuqikelelo lwayo.