Ngalo lonke ixesha usuku olubalulekileyo lubhiyozelwa kwihlabathi jikelele, makube ngumcimbi wezemidlalo, usuku olukhethekileyo, umkhosi ... abafana baseCupertino bavame ukudala amacandelo amatsha kwiivenkile ezahlukeneyo zezicelo kwiiplatifomu ezahlukeneyo kwi-ecosystem yabo. Kodwa Ngamanye amaxesha naye ukhupha isaziso esichukumisayo ukuze ayibhiyozele.. Ekuqaleni kukaMeyi sikubonise isibhengezo esitsha esisungulwe yinkampani bhiyozela usuku lomama, día que se celebra los domingos del mes de mayo en casi todos los países del mundo, vídeo que ya os mostramos en Soy de Mac.
Ukuba uyasikhumbula esi sibhengezo, uya kubona indlela i-Apple esibonise ngayo inani elikhulu leefoto ezithunyelwe ngabasebenzisi be-iPhone ngokwabo kwiShot kwiprogram ye-iPhone kwaye i-Apple ibone kufanelekile ukuzisa le ntengiso. Kodwa ngokutsho kwempapasho yesiFrentshi iJeanne Magazine, iApple iye yasiguqula isibhengezo kwamanye amazwe ukuphelisa abantu besini esifanayo ababonakala ngokufanayo. Amanye amazwe apho le mifanekiso isusiweyo yiJamani, i-Itali, iTurkey, iJapan kunye neFrance, nangona kunjalo kwamanye amazwe aquka iSpain neMexico, siyayibona le mifanekiso.
Njengayo nayiphi na enye inkampani enkulu ephila ngabathengi bayo, iApple Ulungisa iintengiso zakho ukuzama ukuziqhelanisa neenkcubeko ezahlukeneyo apho iyalela izibhengezo zayo ukuba zizame ukwenzakalisa abantu, kodwa asiyiyo yodwa. IToyota kunye neCoca-Cola yimizekelo emibini ecacileyo yeenkampani eziye "zanyanzelwa" ukuba ziphelise abantu abathandana besini esifanayo kwiintengiso zabo kumazwe anjenge-Ireland neFrance, endaweni yawo kufakwe abantu abathandana nabesini esahlukileyo okanye ezinye izinto ezinje ngemeko yesibhengezo sentengiso. Coca-Cola apho wabonisa imifanekiso yomdlalo webhola endaweni yoko.
Kuyaqondakala ukuba, i-Apple ayizukubeka emngciphekweni isohlwayo apho abantu besini esifanayo bengekho semthethweni. Akukho nto ngaphezu kokungaphuli imithetho yelizwe apho iimveliso zinikezelwa khona.
I-Apple kufuneka izinakekele kwaye ingabangeli ingxabano engenamsebenzi; Inokwaneleyo kunye nehardware yayo yakudala. Indikhumbuza indlela eyathathwa nguBenetton kwaye oko kwakuthetha ukuba yayilahlekelwa ziimarike de yaphantse yangabinamsebenzi.