UTim Cook unike udliwanondlebe eBloomberg apho ajonga khona imiba yangoku eApple. Kodwa udliwano-ndlebe ayisiyondawo yeemveliso okanye ukubalisa ibali loyilo kunye nokuveliswa kweemveliso, njengoko kwenzekile kwezinye izihlandlo. Udliwano-ndlebe uthatha ithuba lokukhupha kwi-CEO ye-Apple ukuba ubomi bakhe bemihla ngemihla bunjani kwaye zithini iingcinga zakhe.. Kwelinye icala, iphonononga iimveliso ze-Apple zamva nje, njengesithethi esitsha se-Apple esiza kuyibona kwiinyanga ezizayo kunye nombono wayo we-Augmented Reality.
UCook uphawula ukuba ucinga ngendlela aya kukhunjulwa ngayo xa engasenguye i-CEO ye-Apple. USteve Jobs wafaka iDNA yakhe kwinkampani, kwaye le DNA iya kuhlala enye iminyaka eyi-50 okanye eyi-100. Ixabiso lomoya weMisebenzi, kwingqwalasela kwiinkcukacha, ukulula, ukukhathalela, ukugxila komsebenzisi kunye namava omsebenzisi. Ngaphezu koko, uYobhi wayefuna ukugqwesa koko wakwenzayo, efuna imfezeko. Ngamazwi kaCook, "yenza into enkulu, enkulu kakhulu". U-Cook uye wazama kuphela ukuxhamla kunye nokuyisebenzisa kwinkampani, kodwa ukwenza izinto ngendlela yakhe.
UCook uthelekisa intanda-bulumko kaJobs noMgaqo-siseko waseUnited States, echaza oko "Zombini akufuneki zitshintshwe"
Ngokuphathelele indlela afuna ukukhunjulwa ngayo, angathanda ukukhunjulwa njengendoda elungileyo nendilisekileyo. Kuye, ukuba benza ngale ndlela, kuya kuba yimpumelelo.
Kwincoko malunga IPod Home, ibonisa ukuba unenjongo yokuzisa umculo endlwini kwaye iya kudlalwa ngokubonga kuSiri. Ngokuphathelele ukugxekwa kwexabiso, (ukuqala kwi-349 yeedola) kubonisa ukuba ezi nazo zenzeke xa i-iPod, i-iPhone okanye i-iPad beza kwimarike.
La Ukwenyuka kwamaxabiso Libala elimchulumancisayo. Kubonakala ngathi intsha kakhulu ukuyidibanisa kwinkqubo yokusebenza, njengoko kuya kwenzeka kwi-iOS 11.
Ekugqibeleni, wathetha ngesivumelwano sakhe kunye neSweden yamazwe ngamazwe i-IKEA ukudibanisa kwiimveliso zayo I-ARkit, eya kunika ukomelela okubonakalayo kobu buchwepheshe. Unethemba lokuba ubudlelwane kunye ne-IKEA sisiqalo nje.
