Kudliwanondlebe lwakutsha nje olwenziwe yimagazini iFortune kunye ne-CEO yakwa-Apple, iyaqonda ukuba iApple isebenza ngamandla kwiindawo ezininzi zoshishino. Uninzi lwazo lugcinwa kweyona mfihlo ipheleleyo kwiiKhampasi zeApple kunye Ayizizo zonke ezimele zibe nengeniso.. Unethemba lokuba ezinye zazo ziya kuphelela kwishishini elinengeniso. Kwenye indawo kudliwano-ndlebe, uCook kwafuneka athumele imibuzo malunga nexabiso eliphezulu leemveliso ze-Apple, kunye nokuchasana okubonakalayo phakathi kwexabiso kunye nenjongo yokwenza iimveliso kuzo zonke iibhajethi.
Ngokuphathelele inxalenye yokuqala yodliwano-ndlebe, uCook wathi:
Kukho indlela ende yokuhamba kwindawo yezempilo. Zininzi izinto endingakwaziyo ukunixelela ngazo malunga nale nto sisebenza kuyo, ezinye zazo kucaca ukuba kukho ishishini lokuthengisa elisemva kwayo. Ngakolunye uhlangothi, kukho abanye apho kucacile ukuba akunjalo ... Ndicinga ukuba yindawo enkulu yekamva le-Apple.
Ngokomzekelo, uCook ubeke inxaxheba yenkampani ResearchKit, ongenayo imodeli yezoshishino echaziweyo, kwaye ikhona kuphela ukuphucula uluntu. Cook wathi:
Ngaba iResearchKit iya kusikhokelela naphi na? Siza kufumanisa, kodwa asazi okwangoku.
U-Tim Cook ubhekisela kwinzuzo ebizwa ngokuba yi-Apple, nokuba ngokungathanga ngqo, ekubeni i-ResearchKit iqokelela idatha kwii-iPhones kunye ne-Apple Watch, enokuyizuza kwixesha elizayo.
Kwinxalenye yesibini, ixabiso leemveliso ze-Apple libekwe etafileni.
Ukuba ujonga kwimigca yethu yemveliso, namhlanje ungathenga i-iPad ngaphantsi kwe-300 yeedola. Ungathenga i-iPhone kwaye ukhethe leyo ikufutshane epokothweni yethu. Ayizozityebi kuphela...Ngokucacileyo besingayi kuba neemveliso ezingaphezulu kwebhiliyoni ukuba besizenzela izityebi kuphela, linani elibonakalayo.
I-CEO ye-Apple iqukumbela udliwano-ndlebe ngokuvuma ukuba ayizizo zonke izigqibo zenkampani ezinokukholisa bonke abalandeli bayo, kodwa bazama ukwenza izinto kangangoko kunokwenzeka.
