U-Apple namhlanje ubhengeze iziphumo zezemali kwikota yesibini yezemali (kwikota yokuqala yekhalenda) yowama-2016. Ezi ziphumo zibonelela ngedatha yengeniso I-50,6 yezigidigidi zeedola ngenzuzo yekota nge-10.5 yezigidigidi, okanye yintoni enye, ngeedola ezi-1.90 ngesabelo ngasinye esixutywe. Ukuba siyibeka ngokwembono, iApple ihlupheke kancinci, kuba kwikota enye ka-2015, ifumene ingeniso ye-58 yezigidigidi zeedola ngenzuzo eyi-13.6 yezigidigidi, okanye i-2,33 yeedola kwisabelo ngasinye.
Esi ibe sisiqalo "sokwehla" kweApple ukusukela ngo-2003, kodwa oko akuthethi ukuba kubi kodwa umyinge wenzuzo ime kwi-39,4% xa kuthelekiswa nama-40,8% kunyaka odlulileyo.
Ukongeza kunyuso lwentlawulo, u-Apple uthi uza kunyusa isabelo sokubuyisa isabelo sibuyele kwi-50 yeebhiliyoni zeedola kwaye inkampani ithi ilindele achithe ngaphezulu kwama-250 ezigidi ezinkozo phantsi kokuphela kwayo-kweyoKwindla 2018 ukubuya kwinkqubo yezabelo
Ngokumalunga nentengiso, inkampani iphumelele usasaze ii-iPhones ezizizigidi ezingama-51,1s kwikota, yehla ukusuka kwizigidi ezingama-61,2 kunyaka ophelileyo, ngelixa ukuthengiswa kweMac kwakuyiyunithi yezigidi ezi-4,03, xa kuthelekiswa neeyunithi ezingama-4,56 ezigidi kwikota yonyaka odlulileyo. Ukuthengiswa kwe-IPad kuncitshisiwe, kwehla ukusuka kwi-12,6 yezigidi kwikota yesibini ye-2015 ukuya kwi-10,2 yezigidi namhlanje.
NgokukaTim CookUmphathi we-Apple:
Iqela lethu lenza izinto kakuhle nangona kufunyenwe idatha ye-macroeconomic. Siyavuya kakhulu kukukhula okuqinileyo kwingeniso yenkonzo kwaye ngaphezulu kwayo yonke into ngenxa yamandla amangalisayo e-Apple ecosystem kunye nesiseko sethu esikhulayo kwezixhobo ezisebenzayo ezibhiliyoni.
Ndicinga ukuba yintsimbi yesilumkiso ngenxa yokuqhawulwa kwayo neemfuno zabathengi. I-iPhone SE iya kuba kukuvusa ukuba bayayilandela le meko inye kuzo zonke iimveliso zabo (uyilo olulungileyo, imigaqo elungileyo). Ifuna ukuvuselelwa kwelayini yeMacbook yomoya, (ukuba iMacbook ngokuqinisekileyo ayinakuba namazibuko), kwaye ngokubanzi wonke umgca weekhompyuter ngaphandle kokuhlaziya iMac mini, iMac, iMacbook pro. Ukuba kwenzeka into efanayo kubo njengeNokia okanye iBlackberry, ayisiyiyo yokungabikho kwemveliso onokuyikhupha kuyo.