Kwangoko kule veki uApple wabhengeza imihla yohlelo lweshumi lweApple Music Festival, eyayibizwa ngokuba yiTunes Festival kodwa ukusukela kunyaka ophelileyo yathiywa igama ukuze ilungelelaniswe neqonga elitsha lomculo wenkampani esekwe eCupertino. Nangona umhla wabhengeza imihla, ukusuka nge-18 ukuya kwi-30 ka-Septemba U-Apple akazange aqinisekise ukuba ngoobani amagcisa eziindwendwe, iindwendwe zokuqala zisandul 'ukwenziwa esidlangalaleni. Esi sibhengezo senziwe nguJulie Adenuga ngenkqubo yelizwi yaseLondon enokuviwa kwiBeats 1.
Okwangoku amagcisa aqinisekiswe ngokusesikweni ngu-Apple ngala: Alicia Keys, Bastille, Britney Spears, Calvin Harris, Chance The Rapper, Elton John, Michael Bublé, OneRepublic, Robbie Williams kunye ne-1975's Headline Festival's 10th Anniversary. Ngexesha loMnyhadala woMculo weApple eLondon, othi izakubanjelwa kwindlu engqukuva yodumoAbasebenzisi baya kuba nakho ukonwabela uluhlu lokudlala olwenzelwe lo msitho, ukongeza kukonwabela udliwanondlebe kunye neqonga elingasemva.
Ubusuku obu-10 apho iikonsathi ezicwangcisiweyo ziya kubanjelwa khona, inokulandelwa ngqo kwiApple Music kumazwe angaphezu kwe-100 apho iqonga lomculo lokusasaza i-Apple okwangoku lifumaneka nge-iPhone, i-iPad, i-iPod touch, iMac, iPc, iApple TV kunye nezixhobo ze-Android ezinesicelo esihambelanayo esifakelweyo.
I-Beats 1 iya kubetha iintsuku ngaphambi kwekonsathi nganye amatikiti awahlukeneyo Ukuze abathandi be-Apple Music kunye nabasebenzisi bakwazi ukuya nakwezinye iikhonsathi ngaphandle kwentlawulo. Okwangoku iApple inababhalisi abangaphezulu nje kweshumi elinesihlanu lezigidi kwinkonzo yomculo osasazayo iApple Music. Ngelixa idatha eyabhengezwa nguSpotify ngoJanuwari ityhile kuthi ngelo xesha yayinabarhumi abarhola izigidi ezingama-15, inani ngoku, xa iinyanga ezisibhozo zidlulile, kufuneka ukuba sele likhule ngendlela efanayo naleyo yeApple Music