Ekuqaleni kwale veki iapile yazisa esidlangalaleni i iziphumo zemali ehambelana nekota yokuqala yonyaka-mali ka-2016 kwaye nangona iphinde yabeka irekhodi "ngentengiso yekota ye- $ 75.900 yezigidigidi kunye nenzuzo yekota nganye ye-18.400 yezigidigidi" xa kuthelekiswa "nokuthengiswa kwe- $ 74.600 yezigidigidi kunye nenzuzo epheleleyo ye-18.000 yezigidi iidola (…) ezifunyenwe kwikota enye yonyaka ophelileyo ”, amanani ashiye u-a incasa emnandi neyomuncu phakathi kwabanini zabelo njengoko kubonisa ukuba ezinye izinto ziyatshintsha kwaye ixesha lifikile lokuba inkampani ijongane nemiceli mngeni emitsha.
Zibonisa ntoni iziphumo zezezimali zika-Apple?
Ukuba kude kube ngoku ekuphela kwemveliso yenkampani ebonise ukwehla okuqhubekayo kwintengiso kunye nelahleko esisigxina yekota yesabelo sentengiso emva kwekota yayiyi-iPad, ngoku I-iPhone ibonakala ngathi inyukile kwaye okwesihlandlo sokuqala ukuthengisa kwabo kusilela kulindelo. Ukongeza, iAlfabhethi, umzali omtsha kaGoogle, ufumene i-Apple njengenkampani enkulu yokwenza imali.
Yiyo loo nto iApple kufuneka iqale ukucinga ngezinto ezithile:
1 umceli mngeni we-iPhone
Ikota yokuqala yezemali apho ezi ziphumo zibhekisa khona ziyahambelana nexesha lokuthengisa leKrisimesi, elona xesha likhulu lokuthengisa lonyaka nangona kunjalo, kwaye Ngaphandle kokuthengisa iiyunithi ze-iPhone ezizigidi ezingama-74,8, iApple khange ikwazi ukuhlangabezana neethagethi ezibekiweyo, ebeludano olukhulu phakathi kwabatyali mali kuba asilibali ukuba sithetha ngophambili wenkampani. Ngaphandle kwamathandabuzo ixabiso layo, unyaka nonyaka liphezulu kunangaphambili, yinto egqibayo. Njengakwimeko yokuba "ukuphuculwa okune" kwisizukulwana S akwanelanga ukukholisa kwaye ngaphezulu kwako konke, ukuthethelela ukuphuma kwemali ngabathengi. Le meko isikhokelela ngqo kumceli mngeni omtsha.
Injongo 2: yabasebenzisi yokuhlaziya ii-iPhones zabo
Ngokufanelekileyo. Abahlalutyi abaninzi bayavuma ukuba Ukuguqulwa kwe-iPhone kumazwe athuthukileyo kuye kwanda kwaye Injongo ka-Apple ngoku kufuneka ibe yeyabasebenzisi abane-iPhone endala yokuyihlaziya. UTim Cook ngokwakhe, u-CEO we-Apple uthe: "I-60% yabanini be-iPhone bane-iPhone 5S, i-iPhone 5C, okanye ezantsi." Kulapho eyona nto iphambili kwintengiso ye-iPhone ekufuneka igcinwe kwaye inyuswe kwakhona, kodwa ngaba iya kuba nakho ukwenza njalo ngamaxabiso aphezulu? Ngaba amarhe IPhone 5se kunye elandelayo iPhone 7 kwesi sizathu?
Injongo 3.Second: iimveliso ezintsha
Nge-iPhone "edanisayo" okokuqala, nge-iPad ngokuthe ngcembe ilahlekelwa sisabelo sesakhelo, kunye neemveliso ezinje nge Apple TV okanye iApple Watch ethi, nangona yamkelwe kakuhle, ayinakho ukwamkela okuhle ezinye iimveliso, inkampani inomceli mngeni wayo yenza iimveliso ezintsha nezintsha, oko kukuthi, yenza iimfuno ezintsha kubathengi, okanye senze ukuba sibone ezo kuthiwe asiziboni, ukuze sikwazi ukuqala kwakhona ukuthengisa.
4.Wall Street iyasabela
Izabelo zeApple ziye zawa iinyanga kwaye impendulo kwezi ziphumo, nangona yayiqhelekile, yayikhawuleza: Izabelo zeApple ziwile kwakhona ukuya kuthi ga kwi-6% kunxibelelwano lweziphumo. Kwaye oku kuyabakhathaza abatyali mali kakhulu.
5.Iapile ayisiyiyeyona nkampani inkulu yokwenza imali
I-Apple iphinde yahlelwa kwakhona njengexabiso "lesitokhwe" kunokuba isitokhwe "sokukhula", kwaye oku kungenxa yokuba imbangi yayo enkulu, Alphabet, ngoku iyigqitha njengenkampani eneemali ezinkulu. Iimveliso sele 'zikhulile' okoko zaphehlelelwa ngengqondo yokuba ukukhula kwabo kwintengiso kuyaqala ukubandezeleka. Kwakungenakwenzeka ukuhlala ugcina ukukhula okumangalisayo njengoko kuboniswe ngu-Apple kwiminyaka yakutshanje, okanye ngaba kunjalo?
6. Imeko yezemali yomona
"Sivelise i-27.500 yezigidigidi ngokungena kwemali kwimisebenzi ngexesha lekota, sabuya i-9.000 yezigidigidi kubanini zabelo ngokuthengwa kwezabelo kunye nezahlulo, utshilo uLuca Maestri, igosa eliyintloko lezemali kwa-Apple. Ewe kunjalo, ngaphandle kwale mvakalelo ingaqhelekanga emva kokwazi iziphumo ze-Apple, inkampani inezigidi ezingama-216.000 zeedola "ezinkozo" kunye nemeko yemali ethandekayo evumela ukuba iqhubeke nezicwangciso zayo.
7 irhanisi elitsha elibekele amaqanda egolide
Uqoqosho lwaseTshayina luyabandezeleka, okwangoku, ukwehla, nangona kunjalo, ingeniso eveliswe kwelo lizwe yiApple ikhule nge-14% kunyaka omnye, ifikelela kwi-18.373 yezigidi zeedola. I-China yirhanisi entsha ebeka amaqanda egolide e-Apple, ithengisa apho ngaphezulu kunakwimida yayo yendalo, kwaye uTim Cook uyaqhubeka nokugcina ukuzithemba kwakhe ukuba isantya siya kuhlala silingana: "ngaphaya kwexesha elifutshane lokungazinzi Sihlala kakhulu Ndizithembile kwixesha elide elinokubakho kwimakethi yaseTshayina, kwaye sibona amathuba amahle. Silugcina utyalo-mali lwethu.
8.Ukuvela koqoqosho lwehlabathi
Nokuba i-Apple ayiliqapheli imeko yoqoqosho lwehlabathi kwaye ngakumbi, kuguquko lwedola, ngokokutsho kwenkampani, ibenzakalisile kangangokuba inqanaba labo lokufumana umvuzo belinokufikelela kwi-15% ngaphezulu. Ngokucacileyo, idola ebiza kakhulu yidola engakhuphisani kangako.
9. Isohlwayo esinokubakho ngenxa yokubaleka ukuhlawula irhafu
IKhomishini yaseYurophu iyaqhubeka nemfazwe yayo nxamnye nokubaleka ukuhlawulwa kwerhafu ngamazwe amakhulu asebenzisa "ubuqhetseba" njengokugcwalisa i-Ireland ngenkxaso-mali kwi-invoice ngabo, kuba ibanika izibonelelo zerhafu ezinkulu apho. Kutshanje, kwaye ngokutsho kweBlomberg, kuyaziwa ukuba iApple inokujongana nentlawulo ye-8.000 yezigidi zeerandi, ngombono wayo yonke into ebingazukuyihlawula kwiminyaka eyadlulayo. Abatyalomali abayithandi le nto, nangona sicinga ukuba ngelixa bekungekho ngxaki, bebengakhalazi. Ikwanika umfanekiso ombi kwinkampani ekunzima ukuyicoca.
Ngesi sizathu, uGoogle sele evumile ukuhlawula iirhafu ezihambelana neshumi leminyaka elidlulileyo e-United Kingdom, edlala kakhulu ngokuchasene neApple.
10. Ukuhla kwentengiso yokuqala iyaqala ukusukela ngo-2003
Uqikelelo lwe-Apple lwengeniso yekota yesibini yezemali phakathi kwe- $ 50.000 yezigidigidi kunye ne-53.000 yezigidigidi zeedola, isixa esisezantsi kunengqikelelo yentengiso (i-55.000 yezigidigidi zeedola) kunye ne-58.000 yezigidigidi zeedola kwithuba elifanayo kunyaka ophelileyo.
Izigqibo
Ngaba iApple itshintshile? Mhlawumbi ewe. Nangona zikho izinto ezingaphaya kolawulo lwazo ezichaphazele ngokungathandabuzekiyo (uguquko lwedola, ingxaki yehlabathi, njl.njl.), Inyaniso kukuba kuninzi okuxhomekeke ngqo kwinkampani.
Ngokunokwenzeka, ukuyeka ngokuqhubekayo ukunyusa amaxabiso (kwimeko ye-iPhone, ezinye iiMacs, njl. iimveliso zabo.
UMTHOMBO | IBolsamania