Iinkonzo ze-OTT (ngaphezulu kweziphezulu) zezo zifumanekayo ngonxibelelwano lwe-intanethi ngaphandle kokuba umboneleli abe nefuthe kwizinto abazibonayo abathengi babo. Ngamafutshane, iinkonzo zokusasaza ividiyo ezinjengeNetflix, Apple TV +, HBO, Amazon Prime Video ...
Ngexesha lekota yokuqala yonyaka, xa ubhubhane wayesele ugcwele, iNetflix yafumana amava ukwanda okukhulu kwinani lemirhumo kwihlabathi liphela, ukwanda abangakulindelanga kuqikelelo lokukhula kwekota yokuqala ye-2020.
INetflix yinkonzo esekwe yokusasaza ividiyo enembali ende. Ukuba sithetha ngeenkonzo ezintsha zevidiyo, kufuneka sithethe ngazo zombini iApple TV + kunye neDisney +. Zombini bezinjalo ezona OTT zintsha ziqeshwe ngexesha lobhubhane we-COVID-19 eUnited States.
Ngelixa i-Disney + ifikelele kwi-49% yamakhaya onxibelelwano lwe-Intanethi, i-Apple TV + yafikelela kwi-27%. I-88% yamakhaya onke ane-broadband uzame enye yeenkonzo ezintsha zevidiyo, besebenzisa iimvavanyo zasimahla abazinikileyo kwezi veki.
NgokukaPark Associates, olungiselele olu phononongo, umbuzo ekungekho mntu waziyo ukuba uza kuwuphendula uthini ukuba zezi nkonzo zintsha uya kuba nakho ukugcina ababhalisi abatsha, njengoko inani labathengi abarhoxisileyo ukubhalisa kwabo liye lenyuka kwikota yokuqala ye-2020, laya kwi-41% ukusuka kwi-35% kwikota yokuqala ye-2019.
Ngelixa iApple TV + inika umrhumo wonyaka omnye kubo bonke abasebenzisi abathenga i-iPhone, i-iPad okanye isixhobo seMac, iDisney + iphumeze iphulo elinolunya Ivumelekile ukugcina iinyanga ezimbini zobhaliso ngokufumana ikhontrakthi unyaka opheleleyo, isithembiso abantu abaninzi abasisebenzisileyo, ngethemba lokubona ukuba eli qonga likhula njani kwiinyanga ezizayo, kuba umxholo wokuqala okhoyo (andibhekiseli kuthotho kunye neefilimu esele zikhutshiwe) umncinci kunomda we-Apple TV + .
