Esinye sezizathu zokuba isitokhwe sika-Apple sitshintshe ngaphezulu kweenyanga yile ixesha lokuthengisa ngenxa yenkcazo yemveliso. Ukuhlaziywa kweemveliso kwenzeka ngemihla ethile yonyaka. Umzekelo, Ukukhutshwa kweeMacs ezintsha kuhlala kungqamene nohlaziyo olukhulu lwesoftware entwasahlobo, okanye iinyanga zasekwindla ezingqamene nenkqubo entsha yokusebenza kunye nephulo leKrisimesi.
Ke ngoko, iApple iveza ukukhula kwengeniso yekota kunye nezinye iikota ezizinzileyo. Ukuba le ngcinga iyinyani, Ukwanda kwengeniso yenkonzo kungazinzisa intlawulo yekota.
Ngokuqinisekileyo ngabom, kodwa iApple iyayiphumeza loo njongo, ukuba sifunda ingxelo eboniswe U-Katy Huberty kaMorgan Stanleyeyiphi ilindele ukuba ingeniso yenkonzo ka-Apple igqithe kuma-50% okukhula kwengeniso kule minyaka mihlanu izayo. Khumbula ukuba iinkonzo zibandakanya: AppleCare, Apple Music, Apple Pay kunye iTunes.
Kumanani ekota yokugqibela enikiweyo, Ingeniso yenkonzo ka-Apple ifikelele kwizigidi ezingama-8.500, i-13% ngaphezulu kwangexesha elifanayo kunyaka ophelileyo. Umhlalutyi ungena nzulu ekuqinisekiseni ukukhula okulindelweyo kwiinkonzo. Ingeniso inyuswe nge- $ 30 ngesixhobo esiqhelekileyo. Kwaye kwelinye icala, nje I-18% yabasebenzisi benza inkcitho ebonakalayo kwiinkonzo ze-Apple.
Ke ngoko, ngokwanda kwabasebenzisi abachitha ixesha elithile kwiinkonzo ze-Apple kunye nokwanda komndilili kuzo, kulindeleke, ngokukaHuberly, ukuba lIxabiso lesabelo lidlula i $ 200.
Abanye abahlalutyi abanjengoAmit Daryanani ovela kwi-RBC, bagcina iindlela ezifanayo kwaye ke kulindeleke ukuba uqikelelo luzalisekiswe. Umphathi we-Tim Cook uthe kwi-2016 ukuba eli candelo loshishino liya kukhula liye kubukhulu benkampani ye-Fortune 1o0 ngasekupheleni kuka-2017.. I-Apple yadibana nenjongo yayo ngo-Agasti waloo nyaka.
Siza kubona ukuvela kweli candelo nje ukuba iApple izise umxholo eziza kuwunika kwinkonzo yokusasaza, apho ityale i-1.000 yezigidi zeedola.