Omnye wemixholo ekuthethwe ngayo kwezi veki iye yahlaziywa inkonzo yokusasaza umculo yenkampani Beats. Njengoko izinto zimi ngoku, kulindeleke ukuba i-Apple ibonise "inkonzo yokusasaza umculo" kulo nyaka, ngakumbi kwiNkomfa yabaPhuhlisi beHlabathi.WWDC 2015), eza kunikezelwa ngalo Mvulo, we-8 kaJuni, njengoko sisazi sonke. Nangona kunjalo, njengoko kutyhilwe kwingxelo entsha epapashwe yi-'Bloomberg ', i-Apple isenjalo Uncokola neeleyibhile zomculo ezininzi, abazama ukuthethathethana ngemigaqo yenkonzo yokusasaza elandelayo.
Ngokwenyani, ukuba ingxelo iyinyani, ke iileyibhile zerekhodi zithethathethana ne-Apple, ukuze zifumanele amagama aluncedo. Okwangoku, iilebhile zerekhodi zifumana ngeenxa zonke Iipesenti ze-55 ezivela kwiSpotify kunye nezinye iinkonzo zokusasaza umculo (iinyanga ezi-3 zokuqala zePrimiyamu nganye € 0,99 kunye emva koko kuphela € 9,99 / ngenyanga, kwiSpotify), ngelixa abapapashi bafumana i-15%.
Iinkampani ezirekhodayo zityhala iqhekeza elikhulu lepayi, kwaye zifuna ukonyusa ingeniso eziyenzayo ngeSpotify Ltd.
Kwixesha elidlulileyo, bekunamahemuhemu okuba iApple iza kubonelela ngenkonzo yokusasaza umculo kuphela $ 7.99 ngenyanga, kodwa ayiqinisekiswanga kwaphela, kwaye ukuba sibona ukuba iinkampani zerekhodi zifuna ngaphezulu, ndicinga ukuba ziya kuba malunga nexabiso elifanayo neSpotify.
I-Apple izama ukuvala uthethwano ngaphambi kweWWDC 2015, kwaye ngokwengxelo yenkampani esekwe eCupertino, isenazo zonke iinjongo zokutyhila usetyenziso lomculo wayo. Ngexesha lenkomfa, nangona bengayeki ukubakho Amarhe. Esi sicelo sinamarhe ukubizwa ngokuba «Apple Music", njengoko sikuxelele Oku kubhaliwe.
USpotify wakhubeka ngaye "Irhafu ye-Apple", ene-App Store, i-Apple iphakamisa a I-30% kwingeniso ukuthengiswa kwesicelo.
I-Apple ingena kwiimarike ezininzi kakhulu. Ukusebenza kwayo kakubi kwiimveliso ezithile (i-iPhone) kuye kwaqatshelwa ixesha elithile.
Awunakho ukuhoya onke amashishini. Kum, oku kuya kuba kukuzitshabalalisa kwayo njengenkampani enomgangatho omkhulu kunye nokuthembeka kwiimveliso zayo.
Molo Alejandro, ndicinga ngokufanayo nawe, ngokuyinxenye. Ndicinga ukuba le marike ingaba nkulu kakhulu, kwaye ingaba neyona nto ibalulekileyo yokudibanisa, phakathi kwabakhuphisana abambalwa abanayo, ekubeni uSpotify uyinkosi.
Yintoni enokuba yinto enhle kuyo? Ewe, kodwa sithetha nge-Apple, kwaye ukuba iza nezona zixhobo zingcono, kwaye ukuyizisa kwendabuko, yindlela yokuthengisa, kunye ne-plus. (Ndiphinde ndasilela ngenxalenye ye-iTunes yokulandela amagcisa omculo, kwaye ayisosihlandlo sokuqala isilele.)
Kodwa njengokuba utsho ngamanye amazwi, inokuba inkulu kubo, kodwa andilithandabuzi iqela.
Siza kuyibona ngoMvulo Alejandro, enkosi ngezimvo zakho.
Alejandro, ukuba awuyazi, i-Apple ibikwishishini lomculo ixesha elide ngoku. Ngaphandle koko, jonga kwi-Wikipedia kwaye ubone indlela uMalume Imisebenzi eyiguqule ngayo imarike ngelo xesha nge-iPod.