Kwiminyaka emine eyadlulayo, uApple wathenga inkampani iChomp ekhethekileyo ekukhangeleni nasekufumaneni kusekwe kukhangelo lwabasebenzisi. U-Ben Keighran, umseki wenkampani, waba yinxalenye yabasebenzi be-Apple, edlala indima ebalulekileyo kwiminyaka yamuva kuphuhliso lwenkqubo entsha yokusebenza ye-tvOS, ekhoyo kwi-Apple TV entsha, kodwa ngokutsho koshicilelo lwe-Re / ikhowudi. usanda kumemezela ukuba uya kuyishiya inkampani esekelwe eCupertino kwiintsuku ezizayo. UKeighran uthi yayisisigqibo esinzima ukusithatha, kodwa uthi kwanyanzeleka ukuba asithathe.
U-Keighran usebenzisane ngokukhutheleyo kuphuhliso lwe-tvOS, inkqubo yokusebenza efike kwintengiso kunye nesizukulwana sesine se-Apple TV kunye noko. Kuye kwathetha inguqu yokwenyani kwi-set-top box market., ngokubandakanya ivenkile yayo yesicelo kunye nomncedisi womntu, uSiri, apho ukulawula inxalenye enkulu yemisebenzi yayo. U-Keighram uzinikezele ngokukodwa ekubandakanyeni itekhnoloji awayiphuhlisayo kwinkampani yakhe yangaphambili, iChomp, eyayibandakanya ukuphanda ngokufanelekileyo kwizinto ezithandwa ngabasebenzisi, into efana nale yenziwa nguApple Music okanye uSpotify xa isicebisa iingoma ezintsha.
U-Keighran wabika kuBill Bachman ojongene nezicelo zeendaba e-Apple, owathi wabika kuRobert Kondrk, usekela-mongameli womxholo kwi-iTunes owabika ngqo ku-Eddy Cue, igosa elilawulayo le-iTunes. U-Keighran akazange afune ukutyhila izizathu zangempela zokuba wayeshiya inkampani yaseCupertino, kodwa ngexesha lodliwano-ndlebe kunye neRe / ikhowudi. Uthi ufuna ukwenza inkampani entsha kwakhona ukuphuhlisa iingcamango ezininzi ebezisentloko yakho ixesha elide.