Kwaye siyaqhubeka nokuthetha ngeentshukumo ezenziwa ngu-Apple ukuqala yazisa inkonzo yakho yokusasaza ividiyo, inkonzo yevidiyo esasazayo enokubona ukukhanya kwemini ngo-Matshi wonyaka ozayo kwangoko, njengoko sikwazisile kwinyanga ephelileyo.
Njengoko iApple ibumba iprojekthi yayo, inkampani esekwe eCupertino iyaqhubeka nokwandisa Inani labantu abaza kujongana nokuphatha eli shishini litsha Apho iApple ifuna ukuba yenye indlela kwiNetflix, HBO, Hulu, Disney… inyathelo elitsha elenziwa yinkampani lifunyanwa ekusayinweni kwesigqeba sangaphambili seVidiyo yeVidiyo kunye nolawulo lweViacom.
Njengoko sinokufunda ngokwahlukeneyo, kubonakala ngathi uye waba Isithethi sika-Apple kweli candelo litshaUKelly Costello ujoyina i-Apple njengomphathi weshishini, esayina ngqo kwi-Apple's charity d'affaires yeqonga levidiyo uPhilip Matthys.
Ngaphambi kokujoyina i-Apple, UCostello wayengusihlalo olawulayo kwezeshishini nakwimicimbi yezomthetho kwiVidiyo ebanziInkampani eyasekwa nguLorne Michaels kwaye wayephethe kuyo ekwenzeni izibonelelo kunye nokufikelela kwizivumelwano zomxholo, phakathi kwazo apho sifumana iPortlandia kunye noXwebhu ngoku.
Kodwa, ngaphambi kokuba yinxalenye yeVidiyo ebanzi, UCostello uchithe iminyaka esixhenxe eViacom, apho uxanduva lwakhe luye lwanda ngokuhamba kweminyaka, ephela njengoSekela Mongameli wezoqoqosho kunye nemicimbi yezomthetho yeQela loMculo kunye noLonwabo. Phambi kweViacom, ndikhe ndachitha nexesha njengomphathi weshishini kwi-NBC Universal Television.
Ngolu kongeza lutsha, iApple ifuna ukuqhubeka ukwandisa inani lezivumelwano Ukuze uqhubeke nokwandisa inani lechungechunge kunye / okanye iifilimu ezinomxholo wokuqala inkampani eceba ukuyila.