Igqala kwezonxibelelwano kuluntu kumabonwakude, uBernadette Simpao, obesele esebenza kwiinkampani ezinje nge-AMC kunye neViacom, usandula kuqeshwa yi-Apple ukulungelelanisa iinzame kwisebe lobudlelwane noluntu kwinkampani ukuphucula umxholo kunye nokusetyenziswa inxulumene ne-Apple TV entsha. Oku kuya kunceda ukuphucula iinkqubo zikamabonwakude, iimuvi, usetyenziso, iincwadi kunye neepodcast ezenziwa yiApple kubasebenzisi kwivenkile yeTunes.
Ngokwolwazi esilufundileyo kuhluka, uSimpao uchithe iminyaka elishumi yokwenza kwakhe umsebenzi eViacom imisebenzi eyahlukeneyo yonxibelelwanokubandakanya leyo yoMlawuli oPhezulu wezoNxibelelwano eViacom International Media Networks, ngaphambi kokujoyina i-AMC, uthungelwano oludumileyo olunoxanduva lweehits ezifana "Ukuhamba Abafileyo," uthotho oluqokelele izigidi zabalandeli.
Uxanduva lwakhe ngexesha lakhe njengomphathi eViacom lubandakanya imisebenzi kulawulo lwentengiso Ukujolisa kubathengi nangaphandle kwe-United States, kubandakanya iinethiwekhi ezinje ngeMTV, iNickelodeon, iBET, kunye neComedy Central. Ukusuka ngo-2007 ukuya ku-2009, usebenze njengoMphathi wezoNxibelelwano kunye noLuntu kwi-BET Networks, ngokweprofayile yakhe ye-LinkedIn.
UJim Maiella, usekela-Mongameli wezoNxibelelwano e-AMC naye uthethile ngomsebenzi kaSimpao kwinkampani:
UBernadette unxibelelwano olunetalente kakhulu, ungumntu oxuba italente yakhe exabisekileyo xa enxibelelana namava eshishini ngokunxulumene nomthengi. Ulongezo olukhulu kumaqela onxibelelwano enza zombini ii-AMC kunye ne-IFC Films ukuba ziyintoni, kwaye ndiyazi ukuba zombini ezi brand ziya kuxhamla umbono wakho weqhinga kunye nembono Iziganeko ezifanelekileyo ezinika amandla eli shishini.