Ebusuku, UJimmy Iovine, umlawuli oyintloko wenkonzo yeApple Music, wadibana Ishishini lomculo kwihlabathi liphela ukuqhuba udliwanondlebe olutsha, apho zonke izihloko ezikhoyo zigqityiwe, njengexesha lokulingwa lasimahla Spotify, ukunikezelwa okukhethekileyo kunye nabaculi kunye nabavelisi, kunye nezinye izihloko ze-avant-garde kumculo womculo.
U-Iovine khange alulume ulwimi kwaye uphendule yonke into ebuziweyo, Ngexesha apho ishishini lomculo likwinguqulelo epheleleyo yedijithali, kunye nemicimbi emininzi yokujongana phakathi kwabachaphazelekayo.
iionvine Ucacisile ukuba intengiso kufuneka ibe nomda ngakumbi, kunye nokubandakanya ukuphuculwa okukhulu kweenkonzo zokuhlawula. Ngokucacileyo, amagcisa amaninzi awasayiboni imboni yomculo njengomthombo wengeniso, kwaye ke bajolise ngakumbi ekukhuthazeni ukhenketho, iikhonsathi kunye nentengiso:
Inyaniso yile, 'iinkonzo zasimahla' kumzi mveliso okhoyo womculo zilungile, zithetha ngobuchwephesha, kwaye zikho kuyo yonke indawo, kangangokuba kukuphazamisa ukukhula komsinga ohlawulelweyo. Kukho izinto ezimbini ekufuneka zenzekile: igama lasimahla kufuneka limke, libe nzima ukutsho okanye lithintelwe, kwaye iinkonzo ezihlawulelweyo kufuneka ziphucule kakhulu.«
«Iimvumi zanamhlanje zikholelwa ekubeni yimali encinci kakhulu kwishishini lomculo namhlanje. Uninzi lwazo lujolise kwiinjongo zabo kukunyusa ikonsathi kunye nokuthengisa. "
"Kuyimfuneko beka yonke into esemandleni ethu ukuphucula amava omsebenzisi yabathengi abagcina olu shishino. Kwaye neemvumi ziziva zikhuthazekile ukuba zenze umsebenzi wazo. "
Xa ubuzwa ngu isebenza njani iApple ukwenza iApple Music inkonzo eyahlukileyo kolu shishino, U-Iovine ucacisile ukuba ividiyo iba yinxalenye yamava omculo, izisa ixabiso elongezelelekileyo kumava omculo.
UJimmy wakuqinisekisa oko Ukuba iApple inikezela ngayo nayiphi na indlela yasimahla yeApple Music, bekuya kubakho abasebenzisi abazizigidi ezingama-400 ubuncinci simahla. Kodwa oko akuyi kuba luncedo kumzi mveliso.
«Siyakholelwa ukuba amagcisa kufuneka ahlawulwe. Kungenxa yoko le nto ndikwiApple. Kwaye yile nto uTim (Cook) noEddy (Cue) bacinga ngayo. Yile nto wayecinga ngayo uSteve (Imisebenzi). Yile nto icingwa nguApple. "
U-Iovine ukwathethile ngesihloko sezinto ezizimeleyo, into i-Apple eyadlulayo ngaphambili, kwaye leyo ibangele isiphithiphithi kwiileyibhile zokurekhoda. U-Iovine uyaqonda ukuba umxholo wevidiyo yeyona ndlela ingcono yokukhula kwixesha elide:
“Sisebenzise esi sicwangciso ngaphambili. Ngapha koko, sisayisebenzisa kunye nomculi ngamanye amaxesha. Inkqubo yendalo yomculo ibonakala ngathi ayiyithandi. Ngoku sigcwele umxholo wevidiyo. Sibeka imali eninzi kuyo. "
Okokugqibela, uJimmy wathetha ngentlanganiso engaphumelelanga awaye nayo Intel, Kungekudala ngaphambi kokufika e-Apple:
Ndathandana noSteve Jobs noEddy Cue emva koko. Ngesinye isikhathi, ndaya kudibana nomntu kwi-Intel, ngaphambi kokuba ndazi i-Apple ecosystem ngaphakathi. Kwaye ndabachazela imeko enzima yinjineli kunye nemvumi eselula njengam ngelo xesha. (Ekuphakameni kobugqwirha kunye nokhukuliseko leshishini lomculo yeaudio ngenxa yalo).
Ndabaxelela: Ukuba singasebenza kunye, singasebenzisa ithuba lomculo wabo. Kwaye oku kunokunceda ishishini lifumane ixabiso lalo, endaweni yomxholo wasimahla.
Impendulo yathi: Nangona libali elinomdla, ngelishwa ayingawo onke amashishini akhelwe ukuhlala ngonaphakade. Ndiphume apho ndabaleka. Kwacaca ukuba sikwiiplanethi ezahlukeneyo.
Kulapho ndadibana khona noSteve noJob, ndafumanisa ukuba nabo bacinga njengam. "
Unokufunda udliwanondlebe olupheleleyo apha. Kufanelekile.
