Kubonakala kungenakwenzeka ukuba oku kwenzeke, kodwa uApple wayengenalo igama lika 'Steve Jobs' obhalisiweyo. Isibini sabazalwana base-Italiya bafumanisa malunga noku kwaye baqala ukuthengisa iimpahla phantsi kwegama lomsunguli we-Apple owaziwayo. Inkampani, njengoko yayicacile, waya enkundleni enetyala.
Kufuneka sibuyele ku-2012. Kwiminyaka emihlanu edlulileyo, bobabini uVicenzo noGiacomo Barbato bakuqonda oko U-Apple wayengazange alibhalise igama lomseki walo. Kwaye emva kokusebenzela ezinye iinkampani zefashoni, bagqiba kwelokuba baqale kwaye babeke eyabo inkampani phantsi kwegama elithi "Steve Jobs." Oko kukuthi, umgca opheleleyo weemveliso ezisuka kwizixhobo ukuya kwii-t-shirts, sweatshirts, njl.
Isimangalo sika-Apple sakhawuleza saza sabasa enkundleni. Nangona kunjalo, ngokutsho kwelinye lamaphephandaba asekuhlaleni, bobabini aba bazalwana bazokwazi ukuqhubeka nezicwangciso zabo zokuphehlelela iimpahla zabo ezinegama le-CEO edumileyo. Ngoba? Ewe, ngenxa yokuba ibango lika-Apple lalijolise ngakumbi kwilogo kunegama. Le logo Iqukethe i- «J» ngokulunywa okufanisa kancinci iapile elunywe yiApple.
Nangona kunjalo, iinkundla aziboni ngxaki malunga noku kwaye azikholelwa ukuba ziyalahlekisa. Ngokwenkundla, ileta ayityiwa, ngenxa yoko akunakwenzeka ukuba umthengi alahlekiswe. Ke ngoko, AbantakwaboBarbato baya kuba nakho ukuqhubeka bethengisa iibhegi, oobhaka, ijezi, ibhlukhwe, njl. phantsi kophawu lwentengiso lukaSteve Jobs.
Kodwa ukumangaliswa kunikwa kudliwanondlebe ababenalo ne Ushicilelo lwase-Itali lweShishini ngaphakathi: kwizicwangciso ezizayo Abazalwana bakaBarbato bafuna ukungena kwintengiso yetekhnoloji. Nangona bengakhange banike zinkcukacha zibanzi malunga nayo, kunokwenzeka kakhulu ukuba kungekudala siza kuba neefowuni eziphathwayo, amacwecwe kunye nezinto ezahlukeneyo phantsi kwegama lomsunguli kaSteve Jobs. Nangona singaphiki: iya kuba yimeko engaqhelekanga.