IBloomberg Businessweek ipapashe enkulu Udliwanondlebe lwephepha elinanye noTim Cook kuvela ntoni ngokumangalisayo inolwazi ngekamva lenkampani, izizathu zokuba agxothwe uScott Forstall, indlela abaceba ngayo ukuphucula iimephu ze-iOS 6, awamxelelwa nguSteve Jobs xa ebhengeza ukuba nguye oza kuthatha indawo yakhe njenge-CEO yenkampani, indlela abadibanisa ngayo iingxaki zabo Isamsung kunye nomthengisi wecala lakhe kunye nokunye okuninzi.
Malunga nenjongo ka-Apple
Xa sisenza ezi mveliso zibalaseleyo sigxila ekutyebiseni ubomi babantu, eyona njongo yemveliso. Lo ngowona mandla uphambili uqhuba inkampani.
Malunga nesisa
Ifilosofi yam yobuqu ichaza ngokucacileyo isichazwa ngamazwi kaKennedy, "Kulowo unikwe okuninzi, kuya kufunwa okuninzi." Ndihleli ndikholelwa koku. Njalo.
Kutheni iApple isiba selubala ngakumbi malunga nabanikezeli bayo
Kucacile ukuba kufuneka sibe nemfihlo ngokwenene kwinxalenye yeemveliso zethu kunye nezicwangciso zobuchule. Kodwa kukho ezinye iindawo apho kufuneka sibonakalise ngokucacileyo ukuze senze umahluko.
Malunga nemfihlo yakho
Andinguye umntu oxabisa ukwamkelwa. Ayisiyiyo le nto indiqhubayo. Into endikhuthazayo ngumsebenzi owenziwe kakuhle, ukubona abantu besenza izinto ezintle kwaye beyinxalenye yoko.
Ngosuku lwakhe lokuqala eApple
Ngosuku lwam lokuqala eApple kuye kwafuneka ndiwele umgca wepikethi ndingene kwisakhiwo! Kwakukho isihlwele sabathengi ababebhikisha ukuba uSteve uthathe isigqibo "sokubulala" isixhobo saseNewton. Bayenzile kuba babenomdla kuyo kwaye ndacinga, "Oku kuyamangalisa."
Kutheni iApple inezibonelelo ezininzi kangaka
Injongo yethu ephambili kukuphucula ubomi babantu, ayisiyonto yokwenza imali kuphela. Ukufumana imali sisiphumo, kodwa ayisiyiNkwenkwezi yethu yaseNyakatho.
Kwixesha elizayo leMac
Sinethamsanqa. Sikwiimarike ezimbini okwangoku ezikhula ngokukhawuleza okukhulu kwaye zikwinqanaba elikhulu njengeleefoni kunye neetafile. Indawo yekhompyuter yakho inkulu, kodwa intengiso ngokwayo ayikhuli. Nangona kunjalo, isahlulo sayo sincinci kakhulu ngenxa yoko kukho indawo eninzi kuthi.
Kukwazi kuka-Apple ukwenza izinto ezintsha
Ukuyila kunye nokuyila yinto ongenakukwazi ukuyenza itshathi yokuhamba. Kwezinye zezinto onokuzenza, kwaye siyazenza, siqeqeshwe kakhulu kwezi ndawo. Kodwa ubuchule ayisiyiyo enye yazo. Iinkampani ezininzi zinamasebe amatsha kwaye oku kuhlala kungumqondiso wokuba kukho into engalunganga, ukuba bafuna i-VP yezinto ezintsha okanye into. Uyazi, beka umqondiso wentengiso kuwo emnyango. (Uyahleka)
Ekumiselweni kwe-iPhone 5 kunye neePads ezintsha
Iipesenti ezisibhozo zengeniso yethu zivela kwiimveliso ezazingekho kwiintsuku ezingama-60 ezidlulileyo. Ngaba ikhona enye inkampani enokuyenza loo nto?
Kutheni le nto wagxotha uJohn Browett kunye noScott Forstall
Kuya kufuneka ukuba ube nohlelo lwe-A ngentsebenziswano. Ke utshintsho esilwenzileyo luya kusisa kwinqanaba elitsha lentsebenziswano.
Malunga noJonathan Ive ophethe uyilo lonxibelelwano
Ubuso bale software, akunjalo? Kwaye ubuso bale iPad yisoftware. UJony wenze umsebenzi omangalisayo wokukhokela uyilo lwehardware, ke nathi siza kuba noJony onoxanduva lwesoftware kunye "nokujonga kwayo kunye nokuziva kwayo", hayi kuyilo loyilo, kodwa "jonga kwaye uzive".
Nokuba i-iOS kunye ne-OS X ziya kugqibela ngokudibana kwinkqubo enye
Asabelani ngombono wokuba inkqubo yokusebenza ye-iPhone kunye ne-iPad kufuneka ifane naleyo ye-Mac.Abathengi bafuna i-iOS kunye neMac OS X basebenze kunye ngaphandle komthungo, ngendlela efanayo, kodwa ngaphandle komthungo.
Kwezopolitiko kwinkampani (ngokunokwenzeka ibhekisa kuScott Forstall)
Ndiyayicekisa ipolitiki. Akukho ndawo yayo kwinkampani. Ubomi bam buza kuba bufutshane kakhulu ukuba ndijongane naloo nto. Akukho bureaucracy. Sifuna inkampani e-agile, apho kungekho politiko, akukho zii-ajenda.
Kwisizathu sokuba abaphathi beApple baphendule kubathengi buqu
Ukungazihluli yinto ebaluleke kakhulu, mhlawumbi eyona nto ibaluleke kakhulu, olo luluvo lwam njenge-CEO. Ngethamsanqa ndicinga ukuba kunganzima kakhulu kwi-CEO ye-Apple ukuzahlula kwabanye, kodwa inokwenzeka. Andazi. Kodwa phakathi kwabathengi, abasebenzi kunye nabezindaba, ufumana uninzi lwezimvo. Into ebaluleke kakhulu kukuzibandakanya kwaye uthathe isigqibo sokuba ubeke ntoni kudidi lokuphazamiseka kwaye zithini izinto zegolide [hlula umququ kwingqolowa].
Kutheni i-iPad iphumelela umlo wethebhulethi
Ngokuqinisekileyo idatha endiyibonayo iphakamisa (kwaye yiyo yonke idatha yomntu wesithathu) ukuba ngaphezulu kweepesenti ezingama-90 zethebhulethi yokukhangela kwiwebhu yeetafile zivela kwi-iPad ... Kuba ezi zibalo azihambelani nentengiso yeyunithi, iphakamisa ukuba Amava omsebenzisi we-iPad ukuza kuthi ga ngoku kungaphezulu kokhuphiswano lokuba i-iPad ibe yinxalenye yobomi babo, endaweni yokuba ibe yimveliso yokuyithenga nokuyifaka edroweni.
Into endiyibonayo kuluvo lwam kukuba ezinye zeemveliso ziyabhidisa, iinkqubo ezininzi zokusebenza ezinonxibelelwano oluninzi. Bahambela ekulula. Siyakholelwa ukuba umthengi ufuna ukuba yonke loo mpikiswano isuswe. Sifuna ukuba umthengi abe liziko layo yonke into. Ndicinga ukuba xa uqala ukubuyela emva naphakathi kweenkqubo zokusebenza, ujongano lomsebenzisi, njalo njalo, ulahlekile yindlela yakho. Andiqondi ukuba yile nto ifunwa ngabathengi.
Malunga neemveliso ezingabizi kakhulu
Ndiyakholelwa ngokuqinisekileyo ukuba abantu abaninzi banokuziva bonwabile ekuqaleni, ukuba bahlawula ixabiso eliphantsi, kodwa emva koko baya kubuyela ekhaya, baya kuqala ukuyisebenzisa, kwaye abasayi kuphinda baneliseke. Ezo mvakalelo zilungileyo zimkile. Kwaye abo bantu abaphindi ukuthenga.
Imveliso enkulu ayithethi imveliso ebizayo. Oko kuthetha imveliso elungileyo ... Sicinga kwaye senza imveliso entle esifuna ukuyisebenzisa. Xa singakwenza oko kwaye sifumane ixabiso eliphantsi kulungile.
Malunga neemephu ze-iOS 6
Kwakungengombandela wokuthi, "Kubalulekile ngokweqhinga ukuba singaphinde sisebenze neNkampani X." Sizimisele ukunika umthengi into eya kubanika amava angcono. Kwaye inyani kukuba khange ihambisane nolindelo lwethu. Sajija phezulu.
Sibeka onke amandla ethu ekulungiseni imeko. Sele senze inani elikhulu lohlaziyo kwaye sichaze isicwangciso esikhulu sokwenza ngcono. [Iimephu] ziza kubangcono ngokuhamba kwexesha.
Zokwahlula njani ukungavisisani kwabo ne-Samsung kubudlelwane babo njengomthengisi
Singahlulahlula iinxalenye ezahlukeneyo zeshishini lakho engqondweni yethu. Bayinkampani enkulu kwaye banamacandelo ahlukeneyo njalo njalo. Le yindlela endizama ngayo ukucinga ngabo… Into eyahlukileyo [xa kuthelekiswa nabanye abakhuphisana nabo abangamaqabane] luxanduva olongezelelekileyo lokumangalelana. Ndiyathemba ukuba oku kusonjululwe ngexesha.
Ukuzibophelela kuka-Apple kumalungelo abasebenzi
Ukuba ujonga iwebhusayithi yethu, sithumela iiyure zokusebenza phantse kwesigidi sabantu kulo lonke unikezelo lwethu lonikezelo. Akukho mntu wumbi wenza le nto. Silawula le nto kwinqanaba lomntu. Kwaye uyazi, mhlawumbi kubaluleke ngokufanayo, siyaqinisekisa ukuba abasebenzi bayawazi amalungelo abo. Sinikezele ngezifundo kubantu abazizigidi ezibini, kwaye sithathe izidanga zaseyunivesithi sizisa kwimizi-mveliso apho abantu banokuqala ukufumana izidanga zabo.
Ekudaleni imisebenzi "ekhaya"
Ndicinga ukuba sinoxanduva lokudala imisebenzi. Andiqondi ukuba sinoxanduva lokwenza uhlobo oluthile lomsebenzi, kodwa endaweni yoko kukudala umsebenzi. Ndicinga ukuba sinoxanduva lokubuyisela into eluntwini, ukufumana iindlela esinokuzenza ngayo, hayi e-US kuphela kodwa nakwamanye amazwe.
Andizange ndicinge ukuba ukulinganisa ukudala inkampani kufuneka kulinganiselwe kwinani labasebenzi abasebenza ngokuthe ngqo kuyo. Leyo yindlela ephelelwe lixesha yokulinganisa… Ndicinga ukuba ujonga kakuhle (kwaye siyayazi lento kuba ibalwe ngabanye) uyakufumanisa ukuba sidale imisebenzi engange-600.000 eMelika Ayizizo zonke ezisebenzela iApple. Siyinxalenye yoqoqosho lwehlabathi.
Malunga neCreaburn Capital, ingxowa mali yotyalo mali kaApple
Andizukutsho ukuba yingxowa-mali efanayo, ubuncinci ngokwendlela endicinga ngayo ngengxowa yehedge. Ndiyathetha, ukuba ujonge kutyalo-mali [lweBraeburn] ungafumana olona londolozo lotyalo-mali lwaziwayo ngabantu kwelo lizwe. (Uyahleka)
Ekuqeshweni kukaTim Cook njenge-CEO nguSteve Jobs
Ndiya endlini yakhe ndisakhumbula indlela eyaqala ngayo lencoko. Uthe: “Akuzange kubekho tshintsho lomsebenzi kwinqanaba leCEO yeApple. Inkampani yethu yenze izinto ezininzi ezintle, kodwa ayikaze iyenze le nto. " Umntu wokugqibela uhlala egxothwa emva koko kungene umntu omtsha asebenze. "Ndifuna ukuba kubekho inguquko evela kubuchwephesha be-CEO, kwaye ndithathe isigqibo sokuba ndiza kukucebisa ebhodini ukuba ungene endaweni yam."
Kutheni uSteve wayefuna ukuba uTim alandele ubuhlakani bakhe
Uthe, “Ndifuna ukuyenza icace le nto. Ndikubonile okwenzekileyo xa uWalt Disney esweleka. Abantu bajonge ngapha nangapha bezibuza ukuba wenzeni uWalt. Ishishini belime ngxi, kwaye abantu bebehleli nje ezintlanganisweni bathethe ngento ezakwenziwa nguWalt. Andifuni ukuba uzibuze ukuba ngendenze ntoni. Yenza okulungileyo. Kwakucacile.
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