Kwi-2014, inkampani esekwe eCupertino yafumana i-Beats Electronics kunye nayo yonke inkampani yeenkampani eziyinxalenye yayo. Enkosi ngoku kufunyanwa, inkampani kaTim Cook emva konyaka wasungula inkonzo yokusasaza umculo iApple Music, athe wakwazi ukuzibeka kuyo njengenye indlela yesibini kwimarike.
Kungekudala emva kokugqitywa kwenkqubo yokuthenga, uGqr. Dre no-Iovine bamangalela uSteve Lamar ngokubanga ubuxoki owayengomnye wabaququzeleli be-Beats. Kodwa ityala liye lajika ekuthengeni kwakhe, njengoko ijaji igwebe ngokuxhasa uLamar, oza kufumana iidola ezingama-25 zeerandi kwintengiso yeemveliso zeBeats.
Nangona ukuthengwa yayikukunyusa iApple kwakufuneka iphumeze inkonzo yokusasaza umculo, inkampani iye yaqhubeka nokuthengisa ii-headphone zayo phantsi kwegama Beats kodwa usebenzisa itekhnoloji yeApple. Ngokwengxoxo yejaji, uLamar kufuneka afumane iimali ezihambelana noko kwintengiso yeStudio 2 Remastered, Studio 2 Wireless kunye neStudio 3, emva kokuba bobabini uGqirha Dre noIovine bevumile ukuba unelungelo lokufumana olu hlobo lwembuyekezo. Kodwa ayikho enye into.
Imali iyonke eya kugqitywa nguGqirha Dre kunye no-Iovine kunye iyi- $ 25.247.350. Ukuthathela ingqalelo ukuba uGqirha Dre uye waba ngumbuso wezigidigidi ngenxa yehip hop kwaye yintoni. UJimmy Iovine usisityebi nangaphezulu kunoko, akukho namnye kubo oya kuba nayo akukho ngxaki ekuhambiseni le mali, isixa esingumfuziselo.
Ngaphandle kwento okoko kuthengiwe, kubonakala ngathi iApple ilushiyile uphawu lweBeats ngasemva, ngokutsho kwamarhe amva nje, inkampani kaTim Cook inokuqalisa kwintengiso isithethi esifana nePod yasekhaya kodwa ngaphandle komncedisi obonakalayo kunye nexabiso eliphantsi.
