Umdaniso omtsha olawulayo kwiiofisi zeCupertino. Ngeli xesha, u-Apple uqeshe umphathi wangaphambili we-YouTube kunye ne-Spotify, ngokutsho kwengxelo ekhuphe ingxelo, phucula iqhinga lenkampani ngokubhekisele ekuveliseni kwakhona. UShiva Rajaraman, owaziwayo ngemisebenzi yakhe yangaphambili Spotify, Google, TwitterPhakathi kwezinye izinto, ibicimile "iinyanga ezimbalwa", kodwa kubonakala ngathi inokuba yi-100% kwakhona, ngeli xesha kwinkampani yaseCalifornia.
URajaraman uza kunika ingxelo ngokuthe ngqo kumasekela-mongameli omkhulu ka-Apple, u-Eddy Cue, ke uya kuba nendima efanelekileyo malunga nokuba umxholo we-audiovisual kwinkampani uza kuguquka njani kungekudala. Uya kuzisa ubuchwephesha bakhe kwenye yeendawo apho iApple inethemba lokuphucula ngakumbi ngexesha elifutshane.
Kuyabonakala ukuba, okwangoku kukho ingxoxo-mpikiswano kwiiofisi zika-Apple malunga nendlela yokujongana neenzame zenkampani kwimixholo yeevidiyo. Abanye banyanzelisa ukuba iApple idibanise yonke imixholo (umculo, iindaba, iincwadi, iividiyo, ..) kwinkonzo enye. Nangona kunjalo, kukho izikhundla ezifumaneka kwiiofisi zeCupertino.
Nantsi Ukubaluleka kokuba uShiva Rajaraman athathe izigqibo zolu hlobo kwixa elizayo. UShiva usebenze ngaphezulu kweminyaka esi-8 kwi Youtube, ukukhusela iilayisensi zokusasaza. Emva koko waya Spotify, apho wachitha ngaphezulu kweminyaka emibini ebeka iinzame zakhe zokuphucula i-podcasting, kunye nokwenza iilayisensi kwezinye iinkampani ezibalulekileyo ezinje Isilumkiso sexesha okanye iDisney.
URajaranam ayisiyiyo kuphela iprofayili ephezulu yokuqesha iApple eyenziwe mva. Ngaphantsi kwenyanga ephelileyo, waqesha abantu ababini: umphathi wangaphambili we I-Amazon Fire TV kunye nesigqeba esilawulayo NetflixZombini ukuphucula ishishini lakho leTV.
Imikhosi efana noRajaraman kunye ITwerdahl (iNetflix) ukuzisa ubutyebi kunye namava kwiqela elenza iTV, kwaye mhlawumbi siya kubona umphumo ngaphakathi kwenkampani kungekudala kunokuba kamva.
