Kule mihla kubonakala kungenakwenzeka kuyo nayiphi na inkampani kwihlabathi lobuchwephesha ukuba neendlela zokuthenga iApple ngesitrato sencwadi yokujonga, nangona kunjalo izinto bezingafani ncam ngo1996 kwaye inyani kukuba owayesakuba ngumongameli kunye nomphathi omkhulu weGeneral Electric , UJack Welch, wayenethuba ezandleni zakhe lokuthenga iApple ngeebhiliyoni ezi-2 zeedola kwaye baphoswa lithuba.
Olu lwazi luza kuthi luvela kuBob Wright, umbhali osandula ukunika udliwanondlebe neNew York Post ngokubhekisele kwincwadi yakhe ethi The Wright Stuff. Ngokumalunga nokuthengwa, kufuneka sikhumbule ukuba ngelo xesha, iApple yayisokola ukuhlala ingabuyanga ngaphambi kokubuya kukaSteve Jobs, kunye nomphathi wayo ngelo xesha, uMichael Spindler owayethathe inkampani kanye xa uJohn Sculley wagxothwa.
UBob Wright, umbhali we "The Wright Stuff"
Kwelinye lamacandelo encwadi uyachaza ukuba kwenzeka ngelo xesha ngaphakathi kweApple ...
“Ixabiso laliyi- $ 20 isabelo kwaye uSpindler wayechaza ukuba kunzima kangakanani kwinkampani ukuhamba ngendlela eyiyo ngokukhawuleza ngokwaneleyo ukuphucula imeko. Wayejuluka ngokungathi uphambene kwaye wonke umntu wathi, 'Asinakulawula itekhnoloji enje. Besinethuba lokuthenga ngezigidi ezi-2 zeedola. "
Ukuthengwa nguGeneral Electric bekungayitshintsha ngokupheleleyo imbali yenkampani kwaye ndiyazibuza ukuba ngaba iApple isazakuba yinkampani ukuba ngaba ukufunyanwa kwenzekile. Kamva ngaloo nyaka, emva kokuba i-GE yenqabile ukuthenga, i-Apple yathenga i-NEXT nge-427 yezigidi zeedola kwaye uSteve Jobs wathatha inkampani ngo-1997.
Enye yeeprojekthi zokuqala eziphambili yayiyi-iPod, yona yasungulwa ngo-2001 kwaye sayila indlela eya phambili kwinkampani. I-iPhone ilandelwe ngo-2007 kunye ne-iPad ngo-2010. Emva koko i-Apple Watch yayiza kufika njengemveliso entsha esungulwe yiApple ngo-2015.
Namhlanje, iApple njengenkampani ixabisa ngaphezulu kokuphindwe kabini kunombane Jikelele.