Kwiinyanga ezininzi, iveki nganye sinenani elikhulu leendaba ezinxulumene ne izicwangciso zangoku nezexesha elizayo yenkonzo yevidiyo ye-Apple yokusasaza. Iindaba zamva nje ezinxulumeneyo zifumaneka kwintsebenziswano netshantliziyo lamalungelo abasetyhini kunye nophumelele iMbasa yeNoveli uMalala Yousafzai.
Ngokutsho U-Apple ubhengezile, uApple noMalala baye basebenzisana iminyaka eliqela ukuze cumxholo omtsha ngasemva, imixholo yazo zonke iintlobo, ukusuka kwiidokhumentari ukuya kuthotho lwabantwana ukuya kuma-comedies kunye nedrama. Injongo yale ntsebenziswano "kukukhuthaza abantu emhlabeni jikelele."
Le ntsebenziswano iya kwenziwa kunye nenkampani yokuvelisa iMalana, I-Extracurricular kwaye ijoyina abasebenzi babenzi bomxholo sele besebenza kunye ne-Apple njengo-Oprah Winfrey, uSteven Spielberg, u-Idris Elba, uMartin Scorsese phakathi kwabanye.
UMalala uthi:
Ndiyakholelwa kumandla amabali okuhlanganisa iintsapho, ukwakha ubuhlobo, ukwakha iintshukumo, kunye nokukhuthaza abantwana ukuba baphuphe. Kwaye andikwazanga ukucela iqabane elingcono kune-Apple ukunceda ukuzisa la mabali ebomini. Ndiyalibulela ithuba lokuxhasa abasetyhini, abantu abatsha, ababhali kunye namagcisa ukuba babonise ihlabathi njengoko belibona.
UMalala udale iMalana Foundation ukukhusela ilungelo lawo onke amantombazana kwiminyaka eli-12 yemfundo ekhuselekileyo, yasimahla, esemgangathweni. Kwi-2018, inkampani esekwe kwiCupertino waba liqabane lokuqala yesi siseko sixhasa umsebenzi wombutho kunye namagqwetha asekuhlaleni kunye nootitshala kumazwe asi-8 apho amantombazana ajongene nemingeni ebalulekileyo yemfundo.
Kwisibhengezo, i-Apple khange ikwazise ukuba zingakanani iziqhamo zale ntsebenziswano intsha ekulindeleke ukuba ifumaneke kwi-Apple TV +, kodwa kusenokwenzeka ukuba siya linda ubuncinane unyaka.