Ngexesha lobhubhane we-coronavirus, uninzi lwalo yayingamagcisa awazama yenza ukuvalelwa kweebhiliyoni zabantu kunyamezeleke ngakumbi kwihlabathi lonke esenza zonke iintlobo zezenzo. E-United States, enye yezona zinto zidumileyo yayiluthotho lweemfazwe ze-rap ezazisasazwa nge-Instagram Live.
Olu luhlu lwenziwe nguSwizz Beatz kunye noTimbaland ngo-Matshi 2020, bajongana namagcisa amabini kukhuphiswano lobuhlobo apho ngamnye kuye kwafuneka aphendule omnye kwisigqi se-rap. I-Apple Music yaqala bonisa la madabi ngoJulayi 2020 Kwangelo xesha basasazwa nge-Instagram Live.
Iverzuz yayikho otyunjwe ngamabhaso emifanekiso ye-NAACP kusasazo lwayo ngeApple Music, ke yayingumcimbi wexesha ngaphambi kokuba iApple izame ukuthatha amalungelo usasazo olukhethekileyo.
Nangona kunjalo, ngokukaBloomberg, akakwazanga ukuyifumana kwaye yayiyinethiwekhi yevidiyo yeThriller ebeka imali eninzi etafileni. Kuyabonakala ukuba, umdla ka-Apple wawungekho kwimfazwe yamaxabiso njengoko kwenzekile ngamanye amaxesha.
UAlicia Keys, uErykah Badu, John Legend, DJ Nice, Snoop Dog, DMX, Brandy, Patti Labelle, Gladys Knight, Ludaris no Nelly zezinye zeemvumi bathathe inxaxheba kwezi mfazwe zomculo werap.
Kuyabonakala ukuba, injongo ka-Apple yayikukubonelela ngezi vidiyo ngohlobo oluthile Uthotho lwamaxesha ngeApple TV + endaweni yeApple Music ukuqhubeka nokwandisa umxholo okhoyo kwiqonga layo levidiyo eshukumayo enxulumene nomculo.
