Sele sinomhla ocwangcisiweyo wokuba i-Apple iqalise ukusasaza umxholo, esithethe ngawo kakhulu kwiinyanga zamva nje. Ukuqala ngoMatshi ka-2019, usasazo olucwangciswe yi-Apple luya kuqala ngejelo lokusasaza. Ezi ndaba zivela kwiqela labaphathi abavela kwicandelo lokuzonwabisa, abasandul 'ukunxibelelana ne-Apple.
Ngoko ke, Kwiinyanga ezimbalwa siza kubona isiphumo sotyalo-mali lwesigidi seedola olwenziwa ngu-Apple ekudaleni umxholo wayo.. Kwezinye iimeko, iquka ukuthatha inxaxheba kwabadlali be-actress abaphumeleleyo, njengoJennifer Aniston.
Ngapha koko, aba baphathi babeza kuphawula kwiNew York Times ukuba usasazo lwexesha elizayo lwe-Apple, lusaphuhliswa, kufuneka luqalise ukusasaza ngoMatshi 2019. Nangona kunjalo, Umxholo we-Apple kusenokwenzeka ukuba uqale kwiinyanga ezingaphambili ngeemveliso zomntu wesithathu. Emva kwexesha, iya kunika indlela yomxholo wokuqala oveliswe ngokupheleleyo yiApple.
Kunxibelelwano neNew York Times, ugqabaza ukuba iiprojekthi zinxulumene ngokupheleleyo:
Ubuwena begama eliqaqambileyo nelinethemba
Ngale Apple ijonge ukukhetha eyona ndlela ibambekayo, ngenxa yokuba iyakuthandwa luninzi lwabasebenzisi bayo., ukuphepha umxholo omnyama ogxile kwimibandela yoluntu. Ngaloo ndlela ikude kwimiba eyaziwayo yokhuphiswano oluthe ngqo lwe-Apple.
I-Apple iya kwandisa uhlahlo lwabiwo-mali lokuqala lwe-1.000 yezigidi ekudalweni komxholo. Masikhumbule ukuba ezinye iinkampani kwicandelo ziphindaphinde eli nani izihlandlo ezininzi. Nangona kunjalo, njengomfowunelwa wokuqala wenkampani, kweli candelo, liyinani elingenakuphikiswa.
Kwiinyanga zamva nje, kuye kwanikezelwa ukuya kuthi ga kwi-12 ukuvelisa umxholo we-audiovisual. Umxholo uyahluka, ukusuka kuthotho olusekwe kusasazo lwezesayensi olwaziwayo, i-comedy ethile, ngokuchukumisa idrama, kunye nochungechunge oluthile lomculo, oluxhaswa yimpumelelo yeCarpool Karaoke.
Ngamazwi kaEddy Cue, I-Apple ifuna ukwenza umxholo apho umgangatho ulawula ubuninzi.