Kwakusele kudlule iinyanga ezininzi singenazo iindaba ezintsha izivumelwano zentsebenziswano phakathi kwe-Apple kunye nezinye iinkampani zemveliso, izivumelwano zokujonga kuqala. Olu hlobo lwesivumelwano lwenza i-Apple ibe yinkampani yokuqala ukuba ibe nokukhetha ukukhetha umxholo omtsha oza kwenziwa ngawo. Ukuba i-Apple ayinamdla, inkampani yemveliso iya kuqhubeka nomjikelo wabafowunelwa ukunika umxholo wayo kwezinye iinkampani.
Isivumelwano samva nje esifikelelwe liqonga levidiyo lokusasaza le-Apple lifumaneka kwinkampani yokuvelisa iMeadowlark, inkampani yemveliso eyadalwa ekuqaleni kwalo nyaka ngu. owayesakuba ngumlawuli we-ESPN uJohn Skipper kunye noDan Le Batard owayesebenzela i-ESPN Radio kunye nomnikelo oqhelekileyo kwiinkqubo zemidlalo.
Ukuthathela ingqalelo apho abanini bale nkampani yokuvelisa bebesebenza ngaphambili, kuyabonakala ukuba uninzi lomxholo luya kujikeleza ezemidlalo, ubuncinane ubukhulu becala.
Njengoko kuchaziwe kuMhla wokugqibela:
NgoJanuwari, uSkipper kunye noLe Batard babhengeze ukubunjwa kweMeadowlark, inkampani entsha yomxholo enembono eyahlukileyo kunesiqhelo. I-Meadowlark iya kusebenzisana nabathengisi bamabali abakhokelayo kwishishini kwiiprojekthi ezahlukeneyo zomxholo ngokugxila kwezemidlalo. Ngo-Epreli, i-DraftKings kunye ne-Meadowlark babhengeze umxholo owodwa, ukuhanjiswa, ukwenza imali kunye nesivumelwano sokuxhasa umboniso. Umboniso kaDan Le Batard noStugotz.
Umxholo othe kratya wezemidlalo
Inkumbulo ayindisileli, kuphela umxholo wezemidlalo okhoyo kwi-Apple TV + luchungechunge lweTed Lasso, ukuba sinokuyiqwalasela njengomxholo wezemidlalo. Okwangoku, kwi-Apple TV + sinezinto ezininzi ezahlukeneyo esinazo amaxwebhu ezentlalo zendalo, uhambo… Kunye neenkqubo ezahlukeneyo zeentetho ezifana nezo zisingathwe ngu-Oprah Winfrey noJohn Stewart.