Kutshanje kubonakala ngathi izinto zixakeke kakhulu e-Apple malunga nokuqesha kunye nemisebenzi emitsha, ngaphandle kokuya phambili, kungekudala kakhulu yaqhutywa. ukuqeshwa kukaMusa Tariq, owayesakuba ngumlawuli wentengiso kwa-Nike ukongeza ku-Angela Ahrendts owaziwayo. Ngamafutshane, kukho iinguqu ezimbalwa ezenzeka ngaphakathi ezikhokelela ekubeni umntu acinge ukuba ngaphakathi kwenkampani intetho ethi "dala udumo kwaye ulale" ayinandawo.
Ngoku kwiwebhusayithi yomsebenzi we-Apple, imisebenzi embalwa ibonakala igcwalisa imisebenzi kwi iivenkile ezithengisayo Ngokumalunga nokuthengiswa kwenkampani, oko kukuthi, i-Apple ifuna ukuphucula iingcamango malunga nendlela entsha ye-Apple ekusebenziseni imidiya yoluntu ukunyusa intsebenziswano phakathi kwabasebenzisi kunye nokuthengiswa kweevenkile zayo zokuthengisa.
Ezi zikhundla ziquka uMphathi weSigigaba seSitolo kunye noMphathi weGlobal Loyalty uMthengi. Ezi zikhundla zitsha zivela njenge ehambelana nesikhundla soMlawuli weNtengiso yeDijithali ehleli ngowayesakuba sigqeba seNike, uMusa Tariq. Oku kusixelela ukuba i-Apple ifuna ukunika ukubaluleka ngakumbi kwiinethiwekhi zentlalo ezifana ne-Twitter, i-Facebook kunye nezinye iindlela zokunxibelelana nabathengi abakhoyo nabanokubakho.
- UMphathi woMnyhadala oMkhulu: ingaba noxanduva gcina ibali lebhrendi yehlabathi ngaphakathi kwivenkile ye-intanethi, ngeziganeko, iinkqubo zokuthengisa ezinomxholo ohlukeneyo ukongeza ekudaleni iinkqubo zokuthengisa ezinikezela ngamava awodwa kwaye angenakulinganiswa kumthengi. Ukongeza, umsebenzi kwakhona "uluntu", ngokwakhiwa kunye nokuphunyezwa kwesicwangciso sehlabathi kunye nenjongo kwiimarike ezicwangcisiweyo kunye nokuqaliswa kwe-brand kwiimarike ezikhulayo.
- UMphathi weNkqubo-Ukunyaniseka, iNtengiso yeHlabathi yokuThengisa: Umsebenzi wayo uya kuba kukuyila, ukuphumeza nokuxhasa iindlela ezintsha zokufunda neenkonzo ukuqinisekisa ukuba uphawu lwe-Apple lukhethekile ukusuka ekukhawulweni ukuya ekuphumeni. "Uya kunceda i-Apple ifezekise iinjongo zayo ezibanzi zokuzinzisa ukunyaniseka kwabathengi kunye nokukhuthaza uluntu,"
