Nangona iApple ithe ngenye indlela izihlandlo ezininzi, uthelekiso kunye neewotshi zodidi oluphezulu zibonakala zingenakuphepheka. Kuya kufuneka kuthathelwe ingqalelo ukuba ngaphandle kokukhuphisana okuqhelekileyo kwi-smartwatch niche enje ngeMotorola, LG, Samsung ... I-Apple ikwathengisa iiwotshi zayo ngokugqitywa kwepremiyamu kunye neendleko eziphezulu eziya ngqo ukukhuphisana nawe zivela kuwe ngeemveliso iiklasikhi zokwenza iwotshi ezinje nge-TAG Heuer okanye iRolex.
Ngale ndlela, iwotshi yeApple iyisusile iRolex kuluhlu lweemveliso zodidi lwehlabathi, olu hlalutyo lwentengiso lwenziwe yinkampani yeNetBase, eqhube isifundo ngezinto ezahlukeneyo ezinje ngoluvo kunye noqingqo kwinethiwekhi yoluntu kunye nokuzithemba kwabathengi ngaphezulu kwe-700 yezigidi zezithuba ezipapashiweyo phakathi kowama-2014 nowama-2015.
Kolu phando, iApple izibeke kwindawo yayo yokuqala kudidi lweewotshi, inyani ebaluleke nangakumbi xa ubona ukuba kudidi kuphela kwento ethengisa iwatchwatch. Ukongeza kwezi zinto zikhankanywe apha ngasentla, kukho ezinye ezichaphazelekayo njengoRichemont, uCurren okanye uPatek Philippe, uphawu oluthi kwiimeko ezithile Baye bakwazi ukwenza imisebenzi yokwenene yobugcisa.
Ngokubanzi, iApple ize yomelele kuluhlu lwedathabheyisi apho elona gama liphezulu lixabisekileyo ngokubanzi yayinguChanel. I-Apple, kwinxalenye yayo, yayikwindawo yesine, ngelixa sijonga kwizixhobo ezithile, i-iPhone ibekwe kwinombolo ye-11 kunye ne-Apple Watch ibekwe kwi-13 ngokwahlukeneyo. I-iPad yenxalenye yayo yawa kuluhlu okokuqala kwiminyaka emininzi.
Akufanele kusimangalise ukuba olu hlalutyo lukhona I-Apple njengophawu lwentengiso ukusukela nangona uJony Ive etshilo okuchasene nezihlandlo, ayothusi ukusukela oko kusebenzisana ngeemveliso ezinje ngeHermès okanye iiVenkile zeApple ngoku eziqhutywa ngumphathi weBurberry zangaphambili zenza ukuba kungenzeki ukuba ayikhuphe loo aura yobutofotofo.