Abanye abaphandi bahlalutya ubuthathaka be yeyona nkampani ityebileyo emhlabeni. Kule nqaku sibala izizathu ezili-10 ezithi zikhokelele ku, ngokukaJim Edward iapile ukusilela nokubola I-iPad eSpain.
Izizathu ezilishumi zikaJim Edward
Uninzi luye lwahleba oko I-Apple plummets okoko kungabikho kukaSteve JobsBayagcina ukuba ukusukela ezindaba zoyikekayo inkampani ayisothusanga ngayo nayiphi na imveliso enomdla, uluvo oluthandabuzekayo kuninzi lwethu, kunjalo. Kwaye kunjalo, ngelixa ezi datha zingenazo izibalo, ziba luvo nje, inyani yile iapile inyuse ukuthengiswa kwayo iPhone kulo nyaka. Nangona kunjalo, kuyinyani ukuba izabelo zenkampani zibone ixabiso lazo lincitshisiwe ukuya kuthi ga kwi-7%, kwaye intengiso ayonyukanga eMntla Melika. Olu lwazi lokugqibela lwamkelwe ngu Tim Cook kudliwanondlebe lwe Wall Street Journal:
"UMntla Merika wawunzima. Ngokusisiseko, sasingenakukhula, njengoko kunokubonwa kwiziphumo zethu kwaye oku, kunjalo, kwehlisa umgca womgangatho kuba ubunzima bukhulu kakhulu".
Amagama umpheki Babengenabaluleka kangako kuba, nangona ukuthengisa kungakhange kunyuswe, i-tpco yehlisiwe, kwaye ziindaba ezincinci ezinokuthelekiswa nempumelelo enkulu iapile. Ezi datha zikhokelela kumbhali wekholamu Business Insider, UJim Edward ukuhlalutya ukuba yintoni enokuba bubuthathaka kwinkampani yokuqala. Emva kwabo sihlalutya oko kwavezwa ngumbhali wemihlathi.
1. Ixabiso le-iPhone.
Inqaku lokuqala libhekisa kuloo Ixabiso eliphezulu le-iPhone lenza kube nzima ukonyusa ukuthengisa, kwaye ezi ziya kuncipha ngokuhamba kwexesha. U-Edward ubanga ukuba le mveliso ayinabalandeli batsha, kwaye ithengiswa kuphela kubasebenzisi abayitshintshayo iPhone ngaphambili; ukuba namhlanje impumelelo yentengiso ikwiimveliso ezinamaxabiso afikelelekayo: «Singena kwihlabathi apho kuphela izixhobo ezingabizi kakhulu kwaye ezisemgangathweni zinendawo yokuphuma«.
Kufuneka sitsho ukuba iPhone Yifowuni esetyenziswa linani elikhulu labantu, nangona ixabiso layo liphezulu lisenza ukuba lingafumaneki kubemi bonke. Kuya kufuneka sikwamkele ukuba luphawu 'lokunethezeka' kule marike, kwaye oku kuyathethelela ukuba, kwimeko yokuba unakho ukufikelela kula maxabiso, umsebenzisi ukhetha iapile ubukhulu becala kwaye uqhubeke uyihlaziya ngaphambi kokutshintshela kwezinye iimveliso. Siyayazi loo nto iapile Ayisoze igubungele yonke intengiso kuba ayinakuseta amaxabiso kubo bonke abaphulaphuli, kuba ifuna ukuhlala iyimveliso ukuphela okuphezulu, Ufuna ukugcina umahluko imisebenzi befuna inkampani yakho.
2. I-Apple iba luhlobo lweMicrosoft.
I-Apple izinze kwimpumelelo yayo enkulu kwaye ayikhathazeki ngekamva. Kuyabonakala ukuba le nkampani inkulu ityale imali eninzi kwiibhondi kuneetekhnoloji ezintsha. Oku kuqiniswa yingcaciso ka-Ben Reitzes, umhlalutyi owaziwayo, ophikisa ukuba le Indlela yokuphila yeMicrosoft: «Isiseko sabathengi bayo sikhulu kangangokuba sivelisa ingeniso nge-inertia kwaye hayi enkosi kwiimveliso ezintsha eziguqukayo«.
3. UTim Cook akangomntu ukrelekrele.
Ngokutsho kombhali wemihlathi, Tim Cook igcina ukuya iapile kwimeko yempumelelo kodwa ngaphandle kokuzisa izinto ezinkulu kwimarike yetekhnoloji. Nangona kuyinyani ukuba bazalisekisile izinto ezintsha ezinje ngetekhnoloji IDA, okanye inkqubo yokusebenza OS, Yonke enye into kukuhlaziya nje kwiimveliso zangaphambili. Nangona kunjalo, ithi oku kulandelayo:Umphathi omkhulu weApple ngumphathi oqeqeshiweyo: umntu ongafanelekanga ngewayengazange ayifumane inkampani ukuba ingene kwi-170.000 yezigidi«.
Ngokumalunga nale ngongoma sonke siyayazi loo nto Tim Cook akunjalo Steve JobsKwaye ngekhe abe nakho ukuguqula umhlaba njengoko wenzayo, kodwa ngubani oya kuthi? Kuyimpumelelo ukuba igcine izibonelelo ezininzi kwinkampani, kodwa kufuneka sivume ukuba akukho mntu uya kwazi ukuhambisa iichips njenge imisebenzi, okanye kwi iapile nakwezinye iinkampani. Kuyinyani ukuba iapile Yinkampani esiqhelene neemveliso ezisishiya singathethi, kwaye mhlawumbi iyagxekwa ngokuchanekileyo kuba asilindelanga ukuba nayiphi na enye inkampani isinike izinto ezintsha zetekhnoloji.
4. I-Apple ilahlekelwa ngabasebenzi.
Omnye wabadali be iPod, Tony Fadell, washiya iapile kwaye yasekwa indlwane. Kamva UGoogle uthenge iNest kwi-3.200 yezigidigidi zeedola.
Ngokubhekisele kwindlwane, inokuba yimeko ethile ethi izame ukuthethelela inqaku le-4 leendaba, kuba ukunqongophala kwabanye babo babengabasebenzi kwixesha elidlulileyo bagxothwe ngenxa yokungakwazi kwabo ukusebenza. Ngoku UFadell uyayigxotha iApple njengenkokeli yekamva lobuchwepheshe.
5. I-Apple inokuphulukana nemfazwe yethebhulethi.
«Akukho nkampani inye efuna ukuphinda indlela yeBlackBerry kwintengiso yeethebhulethi«, UEdward uxwayisa; Ngelixa i-Samsung ikhule phantse nge-6% kwintengiso yethebhulethi, iapile yehle nge-4.4% kwangelo xesha linye, nangona iyaqonda ukuba ngaphandle kwale datha, abasebenzisi beethebhulethi zeSamsung abanakuthelekiswa nempumelelo yentengiso iapile.
Ngokumalunga neli nqaku sinedatha yokongeza, kwaye ziindaba ezithi eSpain i-iPad ayisaphumeleli kangako.
Intengiso ye iPad eSpain bancitshiswe ngesiqingatha ukusuka kuJanuwari 2013 ukuya esiphelweni sonyaka. Ezi datha zazilindelwe. ESpain nangona inani elikhulu labasebenzisi iapile Lelinye lamazwe apho liphumelela ubuncinci xa kuthelekiswa nabasebenzisi boMntla Melika. Ukuba inani labathengi liphantsi kakhulu sele libonakalisiwe kwintengiso ye iPhone 5.
IMovilZona ibonelela ngezi nkcukacha-manani zilandelayo malunga necala: ngeyoMqungu ngo-2013, isabelo se- iapile Kwimarike, ngokwenani leeyunithi ezithengisiweyo, ibiyi-17,8%, eyenze ukuba ibe nesabelo, ngokwexabiso lale ntengiso, le-37,3%. NgoFebruwari isuke kwi-22,2% yaya kwi-41,5%. Kodwa ngenyanga kaDisemba eli lizwe libe nelona nani lisezantsi lokuthengisa, kubalwa nge iPad Air kunye nakwintsha iPad mini 2, njengoko iApple ngeye yehle yaya kwi-12,8% yeeyunithi ezithengiswe kwiipilisi eSpain.
Okokugqibela ngenkcazo yeepilisi ezintsha zeSamsung, kwaye ngaphandle kokungaqhelekanga iPad de U-Apple uvote ngeyona tablet intle yonyaka kwi-MWC 2014Ukuthengiswa eSpain kuya kuncitshiswa ngakumbi nangakumbi. Kodwa ezi datha azisixeleli ukuba ukuthengisa kusezantsi kuba zimbi kuneepilisi ezivela kwezinye iimveliso, kodwa ngenxa yexabiso labo, kuba kuyacaca ukuba amaxabiso afikelelekayo okhuphiswano athetha ukuba iapile kule ntsimi kwilizwe lethu. Asikazokuhlalutya amanani-nkcazo amatsha, kodwa le datha inokuba sesinye sezizathu zokuba kutheni iapile ukwazisa ikamva le-iPad 'ngendleko eziphantsi'.
6. I-Android yoyisa imakethi yezixhobo.
U-Edward uthi i-Android sele ibonelela ngezixhobo ezingaphezulu kune Ivenkile yosetyenziso: «Kwizicelo, ubungakanani besiseko somsebenzisi ngoyena ndoqo: isixhobo kunye nabasebenzisi abaninzi abaphumeleleyo. Kungako kunjalo I-Facebook ithenge i-WhatsApp Ngabasebenzisi bayo abazizigidi ezingama-450 kwaye iZuckerberg ifuna ukubonelela nge-wi-fi yasimahla kumazwe asaphuhlayo. Kwaye bubuninzi bezixhobo ezenza ukuba iifowuni zonwabe, hayi inkqubo yazo yokusebenza, kodwa iApple yanika amazwe e-Android onke, njengeSpain, umzekelo.«.
7. I-Samsung izuza umhlaba.
Umbhali wekholamu ukhetha ukuba ngelixa i-Samsung ikhupha «ngaxeshanye uninzi lweemveliso ezintsha ngokubhekisele eludongeni ngethemba lokuba umntu uya kuphumelela, kodwa eso sicwangciso sibonakala sihlawula”. Ucinga ukuba ngelixa Samsung Ekuqaleni yayiluphawu olubonakaliswe 'lusizi'iimveliso zibe lukhuphiswano lwe iapileEwe, ngokusekwe kukopisho yonke intengiso. Ukujongelwa phantsi iapile ubuchule baseMzantsi Korea?
8. UGoogle usebenza ngaphandle.
iapile Kwiminyaka yakutshanje, yafumana iTopsy, inkampani ye-Twitter analytics, kunye neBurstly, inkampani evavanya isasaze isoftware, kodwa akukho ntshukumo iphumeleleyo kwinkampani. Ngelixa, Uphando uthenge iBritish AI yokuqalisa i-DeepMind, ithermostat kunye nomenzi wokwenza umsi uNest, kunye neenkampani zetekhnoloji yeerobhothi ezisibhozo, kubandakanya neBoston Dynamics.
9.IWatch inokuwela kwitape ebomvu.
Umhlalutyi ucinga ukuba ukukhuphisana ne-Samsung Gear kunzima kakhulu. Ukongeza, isibhengezo sokuba IWatch uya kuba nakho ukwenza uxilongo lonyango akunakwenzeka, kuba imakethi yezempilo ilawulwa kakhulu kwaye yenziwa ngoorhulumente, kwaye iapile ayinakho ukubandakanyeka kwiinkqubo zoLawulo lwezoKutya kunye neZiyobisi, elona ziko liphezulu lolawulo lweziyobisi e-US.
Singatsho ukuba ngokulinganayo iwotshi efanelekileyo iapile Ingaphumelela kakhulu, kuba ayibekelwanga miqathango yokwenza igalelo kuphela kusetyenziso lwezonyango, kwaye zininzi nezinye imisebenzi yeWatch enokwenzeka.
10. I-Apple TV iya kuba yintsomi nje.
Ngelixa uEdward ekholelwa ukuba iinkqubo eziza kwenziwa yinkampani ukufumana iinjongo ezizifunayo kule ndima ayinakwenzeka, iindaba ezininzi sele zityhilwe ukuba ayisiyiyo le projekthi ezingqondweni zabo basuka eCupertino, njengoko kubonakala ngathi Imisebenzi yathi 'HAYI' kwi-Apple TV.
