Emva kokuva iindaba zokuba iApple yandisa ubhaliso lwasimahla lonyaka kwiApple TV + Kude kube nguJulayi, Akunyanzelekanga ukuba ubenobukrelekrele kakhulu ekucingeni ukuba iqonga levidiyo alinampembelelo ilindeleyo phakathi kwabathengi bakamabonwakude.
UThixo noncedo (kunye nezigidi ezininzi zeedola) ziya kukubiza Apple TV + fumana indawo phakathi kwamaqonga aphambili kwicandelo. Ngumbuzo nje wethelevishini. Iqonga leDisney + lasungulwa emva kweApple, kwaye linesabelo sentengiso esiphakamileyo kahlanu. Kodwa ngenxa yomzamo kunye nemali abayifaka kwiCupertino, ngumcimbi wexesha ngaphambi kokuba iApple TV + iphele ngokwamkelwa ngakumbi kuluntu lukamabonwakude.
Veki nganye sineendaba ngeeprojekthi ezintsha zikamabonwakude eziqeshwe yiApple TV +, okanye eziqale ukufota, okanye inkulumbuso yayo esondeleyo, nkqu nakwiminyaka yesibini, enje ngothotho. Dickinsont ukukhonza, ukunika imizekelo emibini.
Okwangoku, iqonga lisekude ukuba liqwalaselwe njengempumelelo enkulu. Uphando olutsha JustWatch Icacisa ukuba iApple TV + ine-3% kuphela yesabelo sentengiso kwikota yesine ye-2020 e-US, ishiyeka ngasemva kakhulu kwamanye amaqonga anje Netflix, HBO o Disney +.
I-JustWatch, inkampani ezinikele kuhlalutyo lokusasaza kwiqonga levidiyo, ipapashe namhlanje inqaku elinomdla malunga nesabelo sentengiso seenkonzo zokuhambisa ividiyo eMelika. Uphando lusekwe kwidatha eqokelelweyo ngexesha le- kwikota yokugqibela ka-2020, kwaye ujonge ezona ziqonga zidumileyo zifumanekayo eMelika.
Njengoko bekulindelwe, iApple TV + yayingelilo iqonga elidumileyo lekota, kodwa elokugqibela kuluhlu olunesabelo sentengiso kuphela 3% eMelika I-Apple TV + yaze yalandela uPeacock, inkonzo yokusasaza ye-NBC Universal eyaziswa ngoJulayi wonyaka ophelileyo, eyathumela isabelo sentengiso se-6% kule kota.
INetflix, inkokeli engenakuphikiswa
Netflix iyaqhubeka nokuba yinkokeli yamaqonga okusasaza e-US nge 31%, kodwa iAmazon Prime Video ikhule kwaye isondela nge22%. IHulu iza nge-14% kunye ne-Disney + nge-13%, ilandelwe yi-HBO Max ene-9% yesabelo sentengiso.
Gcina ukhumbula ukuba zombini Peacock, HBO Max y Disney + Basungulwa emva kweApple TV +, kwaye amanani abo angaphezulu kwamkelekile, kuthathelwa ingqalelo ukhuphiswano olukhulu olukhoyo kwicandelo. Ngumbuzo wonikezelo lukamabonwakude kuphela. Akukho mntu uthandabuzayo ngomxholo we-Apple TV +, kodwa ngokuqinisekileyo uhlala unqongophele.