Njengoko nonke niyazi, uSteve Jobs wayengumsunguli kunye ne-CEO yeApple, nangona impumelelo yeza kwinqanaba lakhe lesibini kwinkampani, xa ebuyayo ekupheleni kweminyaka yama-90 kwaye wakwazi ukuthatha izintso zenkampani ukuyikhokelela kumkhondo olungileyo kwaye wayigcina, kuba ngelo xesha wayelahlekelwa yimali kwaye yayingumbandela wexesha phambi kokuba avale.
Ngexesha leminyaka yakhe ekude neApple, wasebenza kwezinye iinkampani kunye neeprojekthi, kubandakanya Okulandelayo, inkampani yecube emnyama, kunye Pixar, apho yayiyintsika ebalulekileyo. Ukuba bekungekho ngenxa yakhe, ngesingazange sidibane noNemo, iIncredibles kunye neWall-e. Eli libali lesitudiyo sopopayi kunye nomsunguli weBite Apple.
Imvelaphi yePIXAR
Ngo-1974, uAlexander Schure wenza i-Computer Graphics Lab, istudiyo apho wayeza kudibanisa khona oosonzululwazi kunye neengcali phuhlisa ifilimu yokuqala eyenziwe ngopopayi lwedijithali. Ngenxa yeengxaki zemali nezomsebenzi, baphela beyeka lo mbono kwaye bajoyina uGeorge Lucas, ukuba basebenze eLucasFilm. Apho bakwazi ukuphucula itekhnoloji yabo kwaye bandise amandla abo, kuba baphuhlisa iziphumo zeefilimu ezininzi.
Kamva, ngo-1986, zasekwa njengenkampani ezimeleyo. Ingxaki ibifana nesiqhelo, imali. Kwaye ngubani owayenemali kwaye wayekulungele ukutyala imali kwinto enamabhongo kunye nomngcipheko? U-Steve Jobs, owayesandula ukugxothwa ngu-Apple kwaye ungatsho ukuba wayengaphangeli, nokuba wayesebenza kwezinye izinto kwaye elungiselela Okulandelayo. Izigidi ezi-5 zeedola kwafuneka zihlawule uGeorge Lucas ngamalungelo kuyo yonke itekhnoloji yePstrong. Imisebenzi ayizange ihlale iyinkokeli yale nkampani, kodwa yayilinganiselwe ekubeni ngusihlalo weBhodi yaBalawuli.
UPixar wayefuna ukubuyela kumbono wokudala ifilimu ephathekayo, kodwa ekuqaleni wayezinikezele ekuthengiseni i-hardware ye-teknoloji yayo. Ukuthengisa bekungeyiyo into yakhe. Bavelise iibhulukhwe ezininzi kwaye baqhubeka nokuphucula iziphumo, isitayile kunye namandla abo.
Ibali lezinto zokudlala, iDisney kunye neSteve Jobs
Impumelelo yeToy Toy emfutshane, ikhuthaze iDisney ukuba yenze ifilimu esekwe kolu luvo. Ingxaki yayikukuba UPstrong wayeza kuba sisilingo seWalt Disney, Kwaye uSteve Jobs wayengayifuni loo nto, ke wenza iinguqu kwinkampani kwaye waqala ngaphezulu njengomniniyo yedwa. Ekugqibeleni, wahlala ngamandla. Wanciphisa abasebenzi kwaye waphumelela ekugqibezeleni ngempumelelo iingxoxo kunye neDisney. Babeza kuxhasa ngemali iprojekthi yeToy Toy, kodwa banelungelo lokubuya nanini na kwaye bayishiye imovie.
Ngelixa kuphuhliswa ibali leToyi, amalungu eqela lePstrong akazange aphumle, kwaye babelungiselela iziseko zeefilimu kunye neeprojekthi zabo ezilandelayo. Okokugqibela, xa kwakukhutshwa ibali leToyi kwimidlalo yeqonga, kwaba yimpumelelo kangangokuba uPstrong wafumana ikamva eliqinisekileyo kumzi mveliso wefilimu. Ayengoguqulo nje kuphela kubuchwephesha, isimbo kunye netekhnoloji, kodwa nengoma yesandi kunye nebali zazinomtsalane. Bawine amabhaso ambalwa kwaye banyusa i-361 yezigidi zeedola kwihlabathi liphela.
Buyela eApple kwaye uPstrong usendleleni
Ngo-1997 uSteve Jobs ukwazile ukubuyela eApple kwaye uqala ukutshintsha izinto ngaphakathi kwinkampani kwaye ubenze bacinge ngokwahlukileyo. Kunyaka kamva, wazisa iMac kwaye waqalisa uguquko lweapile yokuluma, eya kuthi iqhubeke ne-iPod, i-iPhone njl. Elinye ibali liyaziwa nguwe. Ngoku izintso zibanjwe yintlanganiso yabanini zabelo kunye noTim Cook. Ngaphandle kwezigqibo ezithandabuzekayo, andicingi ukuba benza umsebenzi ombi kwaye ndiyayithanda indlela i-Apple eqhubele phambili ngayo, nangona ngoku ukuwa kweentengiso ze-iPhone.
Malunga noPstrong, USteve Jobs wayekhona ekuqaleni nasekubhaleni ibali leToyi, nangona kancinci kancinci ejolise kwiikhompyuter kwaye eshiya oopopayi ngasemva. Ewe uqhubeka esebenza nabo kwaye esebenzisana noPstrong kude kube ngo-2011, xa warhoxa e-Apple ngenxa yokugula.
Ngaba uyazi imbali kaPstrong kunye nokusondela kwayo kwi-CEO yeApple?