Xa inkampani esekwe eCupertino isungula inkqubo entsha, akukho mntu uvela kwinkampani aluniki lwazi malunga nalo. Into ethile inkampani ayiqhelileyo, yiyo loo nto, njengomgaqo jikelele, iintatheli zikhethe ukungabuzi nokuzinikela ekudaleni ii-hypotheses, ezinye zezona zahluke kakhulu ngezizathu. Xa ngaphezulu konyaka ophelileyo, uApple waqala ukumilisela ii-betas zikawonke-wonke ze-OS X kwaye kamva ze-iOS, uninzi lwalulolosasazo olwalucingela malunga nesona sizathu siphambili solu tshintsho lwesikhundla, kuba ukuba uSteve Jobs uphakamise intloko ingavala le nkqubo ngokukhawuleza nangokungaxhamliyo ngaphandle kwezibonelelo ezivunwa ngu-Apple kuyo.
Kwiintsuku ezimbalwa ezidlulileyo u-Tim Cook, u-Eddy Cue no-Craig Federighi bema ngopapasho lweNkampani ekhawulezayo, ebonakala ngathi inonxibelelwano oluhle kakhulu no-Cupertino kuba ayiloxesha lokuqala lokuba ikwazi ukuhlanganisa izinto ezintathu ezinzima zenkampani udliwanondlebe. Ngexesha lokuphuhliswa kwayo, u-Eddy Cue, uSekela Mongameli oPhezulu weSoftware kunye neeNkonzo wathi Esona sizathu siphambili sokuphehlelelwa kwenkqubo kawonkewonke ye-beta kungenxa ye-fiasco ekhokelele ekusungulweni kwe-Apple Maps, ezixabise intloko yabanye abalawuli abaphambili kwinkampani.
Umnqweno wabafana abavela eCupertino wokumilisela i-Apple Maps unakho nabo. Baye baqinisekisa ukuba iimephu zeCupertino kunye nommandla ojikelezileyo zisebenza ngokugqibeleleyo kwaye bacinga ukuba inkonzo sele ikulungele ukwaziswa ngokusesikweni. Sonke siyawakhumbula amazwi kaTim Cook emva kokumiliselwa Ukucebisa ukuba abasebenzisi be-iOS basebenzise ii-apps zomntu wesithathu kuba iApple Maps ibisenendlela ende ekusafuneka ihanjiwe. I-Apple yayifuna ukuphuma endleleni kwaye inciphise ukuxhomekeka kwiimephu ze-Apple kwaye ekukhutshweni kwe-iOS 6 yasungula inkonzo yayo yemephu, engaphelelanga kwaye igcwele iimpazamo.
