Ukuba i-Apple ibisoloko "igqithisile" ayisiyonto okwangoku iyakumangalisa nabani na, nangona kunjalo, eso simo sengqondo sibonakala sigxininiswa kumaxesha amva nje ngendlela yokuba. Inkampani yayiza kuzinza "kwinkcubeko yokuzikhukhumeza", isikhundla esasiza kuncipha kwaye sithintele ukuthengwa okubalulekileyo.s eya kuphucula izicwangciso zevidiyo zokusasazwa kwenkampani.
Ingxelo epapashwe yiBloomberg iphonononga kwiindlela ze-Apple malunga nokudityaniswa kunye nokufunyanwa ngokubhekiselele kwezinye iinkampani, ibalaselisa "ikratshi" eliboniswa ngu-Apple kwiingxoxo ezinjalo.
I-Apple ikhetha ukwenza ukuthenga
Ngokutsho kwemithombo eyahlukeneyo efunyenwe ngu Bloomberg abaye basebenza ne-Apple kwindawo yokuthengisa kunye nentengiso, Inkampani iphinda izabalaza ukukhupha amashishini amakhulu, ngaphandle “kothotho lwe-quirks”, kubandakanywa nokwenqaba kwakhe ukusebenza kunye nababhanki be-investment, ukungabi namava ekuthengeni okukhulu kunye ne-patent "ingozi yokuxhatshazwa." »
I-Apple injalo abanomdla ngakumbi, kwaye babonwa njengabanakho, ekudaleni iinkonzo zabo endaweni yokuzithenga ngokuthe ngqo kumntu okhuphisana naye, ngaphandle kwezihlandlo ezithile ezifana nokufumana iiBeats kwi-2014 kunye nokuqaliswa okulandelayo kwe-Apple Music.
"Inyathelo lokuqala kwi-M&A kukuzikholelwa malunga nento ofuna ukuyenza," utshilo u-Eric Risley, iqabane elilawulayo kwi-Architect Partners LLC ethe yathethathethana ne-Apple. "I-Apple, mhlawumbi ngaphezulu kweninzi, ivakalelwa kukuba iyakwazi ukwakha izinto" kunokuba izithenge, wongeze watsho. Isithethi sika-Apple sinqabile ukuphawula.
Ngokutsho kwabahlalutyi abaninzi kunye nabatyali-mali ekudityanwenwe nabo, Inyathelo elikhulu elilandelayo lika-Apple kufuneka libe kukufumana inkonzo yokusasaza ividiyo. Inkampani sele iqalisile ukwenza inkqubela phambili ukomeleza icandelo lomxholo we-audiovisual kwi-Apple Music, kunye ICarpool Karaoke: Uthotho y Iplanethi yeeapps eyakufika kule ntwasahlobo izayo, kodwa Abahlalutyi bacinga ukuba idinga into "efana neNetflix okanye i-Amazon Prime Video."
I-Apple iya kufuna umsebenzi omkhulu kunokuthengwa kweeBeats kwi-2014
U-Erick Maronak, igosa eliyintloko lotyalo-mali kwi-Victory Capital Management, uthi i-Apple "kuya kufuneka ikhangele into enkulu kunokuba i-Beats-efana nokufunyanwa" ukufikelela kwiinjongo ze-50.000 yeebhiliyoni zeedola kwiingeniso zeenkonzo. Oku kunokubandakanya nezinye Ukufunyanwa kweprofayili ephezulu okunokwenzeka njengeWalt Disney okanye uTesla, utsho umhlalutyi kaBaird uWilliam Power.
Enye injongo esengqiqweni, nesele ivele ngaphambili kwizihlandlo ezahlukahlukeneyo, yile Netflix, Ngalo lonke ixesha into efana nenkampani "efuna ubuncinane enye into enkulu kwividiyo ye-intanethi" ikhankanywe.
Kodwa nalapha, abanye abahlalutyi kunye nabatyali-zimali baphikisana ngokufunyanwa okukhulu, ngakumbi kukusasazwa kwevidiyo kwi-intanethi. I-Apple iqalile ukusasaza iividiyo ngenkonzo yomculo, kunye nokudibanisa abanye ababoneleli bevidiyo kwi-app yayo ye-TV yeselula, kodwa ayinayo inkonzo efana ne-Netflix okanye i-Amazon.com Inc.
NgoLwesihlanu, umhlalutyi weSanford C. Bernstein u-Toni Sacconaghi uthe i-Apple idinga ubuncinane enye into enkulu kwividiyo ye-intanethi. Ukufikelela kwinjongo yayo yeebhiliyoni ezingama-50.000 zeerandi, inkampani kufuneka ifumane i-13.000 yeebhiliyoni zeerandi kwingeniso yeenkonzo kule minyaka mine izayo, ngaphaya koko inokuvelisa. I-Netflix Inc. yaphela i-2016 ngeentengiso ezingaphantsi kweedola ezi-9 zeedola, ngoko ke nokuthenga elo shishini lisenokunganelanga, watsho umhlalutyi.
Isicwangciso se-Apple asisoloko sisebenza
Iqela lokuthenga le-Apple lenziwe ngabantu abalishumi elinambini abakhokelwa ngu-Adrian Perica. Uninzi lwezivumelwano "lwenziwa ngokomyalelo weenjineli zenkampani", ke eli qela lidibana neenjineli ze-Apple ezibacebisa ukuba zeziphi iithagethi zokufumana ezinomtsalane.
Isicwangciso sabo sisebenza kakuhle kumashishini amancinci, kodwa hayi kakhulu kwizivumelwano ezinkulu:
I-Apple iyala ukusebenza nabagcini bebhanki kwinzame yokusebenza ngokuthe ngqo namanye amaqela olawulo lwenkampani. Oku kubangela umoya wokuzikhukhumeza, ngokutsho kuka-Eric Risley, oye waxoxisana ne-Apple, echaza ngakumbi ukuba "basetyenziselwa ukukwazi ukuqhekeza kunye nokufumana uqoqosho olukhangayo."
