Umabonwakude we-Intanethi unabalandeli abaninzi nangakumbi. Kuqikelelwa ukuba kulo nyaka izigidi ezili-168 zabantu ziya kuqhagamshela kwinethiwekhi ukubukela uthotho lwabo, iimuvi okanye umxholo othile. Kutshanje silubonile uphando lwe EMarketer, apho kubonisa khona Uninzi lwabasebenzisi basebenzisa iinkonzo zeRoku, iAmazon kunye neGoogle njengeqonga, ishiya iApple TV inyathelo lesibini. Ukongeza, njengoko siza kubona ngezantsi, ngelixa ezinye iinkonzo zikhula, kwimeko ye-Apple inani labasebenzisi libonisa ukukhula okuncinci, nokuba kukukhula okungathathi ntweni.
Ukutyhila isifundo, sinokwazi ukuba inkosi yendlu edityanisiweyo isenguye smart TV. Ukulawula isilawuli kude esinye seyona nkonzo zixhaphakileyo: I-Netflix, i-HBO, imijelo yasimahla-yomoya ingaphezulu kokwaneleyo. Kumanani, umabonwakude oxhunyiwe utsala i-50% yabasebenzisi. Uluhlu luqhubeka ngezixhobo ezivela kusapho lwe-Apple TV. Kwiseti ye-Apple TV, bayajoyina Roku, Google Chromecast, Umlilo weAmazon, njengezona zixhobo zinqwenelekayo ngabasebenzisi.
URoku uyinkokeli, kunye nama-38,9 Mll. Abasebenzisi. UGoogle ulandela ngokusondeleyo Chromecast nge 36,9 Mll. Kuthathwe imbasa yesilivere Amazon ngeTV yoMlilo nge-35,8 Mll. kodwa ukunyuka kwezikhundla (sisixhobo esifike kamva kwintengiso). Ukuqhubekeka nolo tyekelo, kunokwenzeka ukuba lugqwese abo balwayo. Emva kwesikhulumi, i-Apple TV ifika nge-21,3 Mll. abasebenzisi kunye nesabelo sentengiso se-12%.
Izigqibo zenqaku zicacile: Ixabiso le-Apple TV liphezulu xa kuthelekiswa nabantu abakhuphisana nabo. Kuyinyani ukuba imveliso ye-Apple yenzelwe ngaphezulu kokudlala nje komxholo, kodwa ezinye iinkonzo ezinje ngemidlalo zithatha ixesha elide ukufika. Ngokutsho UPaul verna, Umhlalutyi waseMarketer:
I-Apple TV ibanjelwe umva ngokungabikho komxholo okhangayo, ukungabikho kwenkxaso kwimixholo yevidiyo eAmazon, kunye nexabiso eliphezulu kakhulu kunabakhuphisana nabo.
Kutshanje iApple iqesha iingcali zomxholo Ukusuka kwimveliso ekhokelayo, ukongeza umxholo kwiqonga lakho. Siza kubona kwiinyanga ezizayo ukuba basilungiselele ntoni.