Ukususela ekuqalisweni kwesizukulwana sesine se-Apple TV, ngaphezu konyaka odlulileyo, i-Apple iye yaphucula ngokuthe ngcembe imisebenzi enikezelwa kwesi sixhobo. Ngohlaziyo ngalunye olutsha, i-Apple ibisenza yonke imisebenzi eyibhengeze kwinqaku eliphambili lenkcazo kodwa ibingekafumaneki xa isixhobo sifika emarikeni. Enye yezinto ezintsha eziveliswe ngu-Apple malunga ne-Apple TV entsha sisicelo seTV, isicelo esinokuthi ngaso silawule yonke inkqubo yazo zonke iinkonzo zevidiyo zokusasaza esinesivumelwano, isicelo esinokusifaka kwi-iPhone kunye ne-iPad.
Kukho izicelo ezininzi ze-iOS ezihambelana ne-Apple TV ngaxeshanye, kodwa ngokungafaniyo nale asisoloko sinayo, enokusithintela ekwenzeni oko ngamanye amaxesha. thabatha ithuba lokunikezela ngesicelo okanye umdlalo ohambelana neApple TV ekhoyo ukukhuphela mahala. Izicelo eziyenye yezona zinto zibalulekileyo ze-Apple ecosystem, inkampani isandula ukwandisa amathuba okuthenga izicelo ze-Apple TV ukuze ngoku sikwazi ukuthenga usetyenziso okanye imidlalo ngqo kwisixhobo sethu esiphathwayo okanye iMac.
Enkosi iTunes Link Maker, abaphuhlisi unako ngoku nikezela ngamakhonkco athe ngqo kwizicelo ezizodwa ze-Apple TV, amakhonkco aya kuvula ngokuzenzekelayo i-iTunes kwi-Mac okanye kwi-App Store. ukuba sikwi iPhone, iPad okanye iPod touch. Ngombulelo kwiikhonkco ezenziwe ngesi sixhobo, abaphuhlisi ngoku banokukhuthaza izicelo zabo ngekhonkco elithe ngqo ngaphandle kokunyanzela abasebenzisi ukuba bafune isicelo kwivenkile yesicelo se-Apple TV. Okwangoku i-iTunes ayikuvumeli ukuba undwendwele ivenkile yesicelo se-Apple TV, kodwa ubuncinci sinokubona ukuba inkampani isebenza njani kulo mba.