Namhlanje siye safunda iziphumo zophando oluqinisekisa into eyenziweyo. I-brand, nangona ibeka amanani okuthengisa irekhodi, ayifuni Kuthathwa ngumsebenzisi oqhelekileyo ukuba ube ngowona ubonakalayo kwindawo yorhwebo.. Uphando ngokuqhelekileyo lwaziwa e-US njenge Harris reputation quotient kwaye kuyo, i-Apple iye yehla ukusuka kwindawo ye-5 ukuya kwi-29.
Kuyinyani ukuba ayisiyonto ithile kwiApple. Ezinye iinkampani ezinokuthelekiswa, ezifana neGoogle, zisuka kwi-8 ukuya kwindawo ye-28. Bahlalutya ezi ndidi zilandelayo: uxanduva lwentlalo, umbono kunye nobunkokeli, ukusebenza kwemali, ukubhenela ngokweemvakalelo, indawo yokusebenza kunye neemveliso kunye neenkonzo.
Indawo yokuqala iya eAmazon kwakhona. Yinkampani engayeki ukusothusa ngeenkonzo ezintsha ezenza ubomi bethu bube lula. Uphawu lokutya lwase-US luyalandela. UTesla ukwindawo yesithathu, imveliso ye-ikholoji, nangona bafumana iingxaki zokugqiba, bayibeka phezulu kakhulu. Kodwa ukuthumela isithuthi emajukujukwini kubonakala ngathi kuye kwafaka ibhalansi kwezi zikhundla.
Okulandelayo kwaye de sifikelele kwizigebenga ezimbini zetekhnoloji, sifumana iinkampani zombini ezidumileyo kunye Netflix, Nike, UPS, Walt Disney. Kwelinye icala, ezinye iinkampani zetekhnoloji aziphulukani nezikhundla ezininzi, ezinje ngeMicrosoft. Inkampani kaBill Gates ihleli ikwimeko engaguqukiyo yokunyuka, engayinyusiyo iye phezulu, kodwa ikwimeko entle.
Kucacile ukuba Isikhundla esikuyo iApple kungenxa yokunqongophala kwezinto ezintsha ezixhaphakileyo kwiminyaka yakutshanje. Sihlala sithetha ngentlantsi inkampani enayo kunye nokukwazi ukumangalisa. Ngaphandle kwezinye iimvavanyo ezizimeleyo, ezi ziphumo kufuneka ziphakamise iintsimbi ze-alam eCupertino, malunga nomkhwa ofunyenwe kwiminyaka yakutshanje kunye nendlela abanenjongo yokuwuchasa ngayo. Ukuthembela kwingxelo yengeniso engayeki ukukhula kunokuthetha ukwehla okumandla kokuthandwa kwiminyaka ezayo. I-Apple kufuneka ihlalutye imeko kwaye ibangele ukuba inkampani ibuyele kwindlela yeemveliso ezintsha ngokupheleleyo.