Ibinzana elithi "Enye into" lihlala linxulunyaniswa neApple, ibinzana awayehlala elithetha xa wayenento ekhethekileyo phakathi kwezandla ukwazisa ngeziganeko ezenzeka unyaka wonke. Nangona kunjalo, kubonakala ngathi ngokwejaji yaseLondon, iApple ayinakuthintela umenzi wewotshi ukuba ayibhalise.
Yonke le nto ibuyele ku-2015, xa USwatch urekhode ibinzana eliyintsomi. Ngokwejaji, u-Iain Purvis, ukukhangela kunokuba yinto eyayizama yinkampani ukucaphukisa u-Apple, kodwa oko oko akuthethi ukuba kwakungekho semthethweni. U-Purvis uvumile nengcaciso ka-Swatch, apho wathi eli binzana laqulunqwa ngumcuphi kamabonwakude uColombo.
Uye waphawula ukuba inkundla ngaphambili ebengalunganga besithi "Iinjongo zikaSwatch beziwele umgca phakathi kokusebenzisa ngokufanelekileyo uphawu lwegama." Njengoko sinokufunda kwi Bloomberg:
Enye into uthe uSteve Jobs ekupheleni kweentetho ezininzi zeApple Inc. ukubhengeza imveliso emangazayo. Kodwa iApple ayinakho ukunamathela kummiselo womsunguli wayo, umgwebi waseLondon oxhasa umakhi wewotshi waseSwitzerland iSwatch Group AG ulawule ngoMvulo kwimpikiswano yexesha elide yophawu lwentengiso.
Xa kwabhengezwa ukuba iSwatch ijonge ukubhalisa enye into, uApple wathi izizathu zeSwatch zazikhona lungisa inkampani kwaye ngaphandle kokuba kukuqhuba kokholo olubi kwicala lenkampani yaseSwitzerland.
Kwi 2017, U-Apple wamangalela iSwatch ngokusebenzisa isiqubulo Phawula okwahlukileyo kwiphulo elitsha lentengiso elibhengeza iwotshi ye-quartz nge-chip ye-NFC yokwenza intlawulo, isiqubulo awayesibhalisile kwakamsinya emva kwento eNye.