U-Angela Ahrendts, intloko yecandelo lokuthengisa lika-Apple, kutshanje uthethe ngexesha lodliwanondlebe neNkampani ekhawulezayo malunga nexesha lakhe e-Apple kunye nokuba iminyaka emibini yokuqala iyintoni kuye. ikhokela njengentloko yecandelo levenkile I-Apple kunye nentloko yokuhambisa.
Njengokuba uninzi lwenu selusazi, i-Ahrendts ngaphambili yayiyi-CEO yohlobo lwefashoni ephezulu, iBurberry, apho ikwazileyo ukukhupha ubume kunye nawo onke amava okusebenzisa utshintsho oluthile olufihlakeleyo kunye nabanye hayi kangako, ezivenkileni waseManzana. Olu tshintsho lubandakanya, umzekelo, impatho yabasebenzi, apho yena ngokwakhe aqinisekisa ukuba icebo lakhe ubaphathe ngendlela obuya kubaphatha ngayo.
U-Ahrendts uqaphele ukuba kwiinyanga ezintandathu zokuqala e-Apple, kwafuneka ahambe kwiimarike ezingama-40 ezahlukeneyo kwaye achithe ixesha kunye nabaphathi abaphezulu kwintengiso nganye. Ucacise ukuba iApple Stores njengeevenkile zentengiso, zii "Ukudibanisa abasebenzi abaqeshiweyo kunye nokubenza ukuba basebenzisane nabanye."
Mhlawumbi eyona nto iphawuleka kakhulu ngento ayithethileyo kukuba iApple ngo-2015 yayinezinga eliphezulu lokugcina kubasebenzi bevenkile esele ikho, oko kukuthi, ime kuma-81 epesenti. Ukuphikisa le nto, u-Ahrendts ucacisile ukuba akaboni abasebenzi basevenkileni njengabasebenzi abakwinqanaba elisezantsi, kodwa ubabona njengabaphathi "abanxibelelana nabathengi ngeemveliso ezenziwa nguJony kunye neqela lakhe loyilo.», Ke yenza Cacisa ukubaluleka kokuhambisa umbono ochanekileyo wemveliso kumthengi okanye kumsebenzisi, kungoko ukubaluleka kwayo kwityathanga.
Isigqeba sichaze ukuba wonke umntu osebenza eApple ukhona "ukutshintsha ubomi babantu." Ingaphezulu kweemvelisoUkongeza, kwaye enkosi kwisicwangciso sikaTim Cook, siyazibandakanya kwiingxaki zentlalo kwaye sizama ukushiya umhlaba ubhetele kunokuba besikufumene:
Kwinyanga enye phambi kokuba ndiqale ukusebenza, ndaxelela umyeni wam into endandingazange ndiyazi ngaphambili: “Ngoku ndiyazi ukuba kutheni le yenye yezona nkampani ziphumelelayo ehlabathini: Kungenxa inkcubeko kunye nemigaqo ezifana nekratshi, ukhuseleko kunye neenqobo ezisemgangathweni '. Inkampani yakhiwe kwisiseko sokutshintsha ubomi babantu. Ingqondo yenkonzo, eqhuba ukutshintsha izinto, lixabiso eliphambili kule nkampani. UTim Cook usixelela ukuba luxanduva lwethu ukuyishiya ingcono kunokuba besiyifumene. Ke apha uneentsika ezimbini ezimangalisayo kunye nenkcubeko eyakhiwe macala onke. Kukwanjalo kwicandelo lokuthengisa kunye nakwiiofisi zeCupertino.