Kudliwanondlebe nephephandaba Guardian, Ken Segall, Owayesakuba ngumsebenzi we-Apple kunye nesalathiso kwilizwe leapile, kuba wayengumakhi wokuhambisa inkampani phambili kwelinye lawona maxesha mabi, xa inkampani yayikufutshane nokungabinamali ngo-97, esivumela ukuba siyazi eyona mbono wayengomnye wabalinganiswa abaphambili bexesha, malunga nendlela inkampani ekuyo ngoku, ke iingxelo zakhe, kukuthetha okuncinci, zityhila.
Ukusibeka emxholweni, abo bangamaziyo uKen Segall ngulo wasindisa iApple kubhengezo ngo-1997, xa babesungula le ntsomi cIphulo lokwazisa elibiziweyo Cinga ngokwehlukile eyavumela inkampani ukuba ibe nendawo eyoneleyo yokuphefumla ukuba ibe yile nto iyiyo namhlanje. Ukongeza, ibinguye obonelele ngombono wokubiza iikhompyuter zedesktop "iMac", ebeka amagama athi iMacintosh kunye ne-intanethi kunye, into eyabangela umdla kumphathi wakhe uSteve Jobs xa wathiya umbono wakhe ngaloo mveliso. Washiya i-Apple kwiminyaka embalwa edlulileyo kwaye usebenze eDell ukusukela ngoko. Kuninzi okwenzekileyo ukusukela ngoko kwaye kubonakala ngathi uKen akavumelani ngokupheleleyo malunga nendlela inkampani eguquke ngayo (ngeenjongo zokuthengisa).
Njengoko idayari ibonakalisile, uKen ucinga ukuba iApple yangoku inzima kakhulu kuneApple yeminyaka embalwa edlulileyo. Mhlawumbi uluhlu olubanzi lweemveliso abazibonelelayo namhlanje ukuzama ukwanelisa inani elikhulu labathengi yinto enokudida umthengi. Kwaye kukwahluka oku (ukuba kwabakho nexesha apho iApple yakhalinyelwa ukungabi nantlukwano ininzi njengabanye abakhuphisana nayo), ethi ngokukaSegall inokubangela ukuba abasebenzisi beapile badidise amagama emveliso.
“Nangona abathengi baka-Apple bahlala bethembekile, abanye abonwabanga. Inani elikhulayo labantu livakalelwa kukuba iApple kaTim Cook ayilula njenge-Apple Jobs ka-Apple. Babona ubunzima ekusetyenzisweni kwemigca yeemveliso, kudideka amagama eemveliso »
Unyanisile xa kuthethwa nguMnu Segall, nangona kuyinyani Ukuvela kweApple Ngexesha leminyaka edlulileyo, inxulunyaniswa nokhuphiswano olukhohlakeleyo olukhoyo, ityhale iApple ukuba igubungele uluhlu olukhulu lwentengiso, ngokwandisa imephu yeemveliso ezithengiswayo ngoku.
Kwaye akavumelani nendlela inkampani esenza ngayo izibhengezo ngoku:
“I-Apple yakha iqela elikhulu lokuthengisa, amaqela akhuphisana ukuvelisa amaphulo amatsha. Baninzi abantu ababandakanyekayo. Ngoku iApple ilawula urhwebo lwayo njengenkampani enkulu, kwaye incinci nangaphantsi njengesiqalo »
Nangona engagxeki umgangatho wezi, kuye Iintengiso zika-Apple ziya zisiba ngokufanayo nakwezinye iinkampani, Into angazingci ngayo.
Iingxelo zokuba lo mntu wayesebenza e-Apple usishiya sinomdla kakhulu ukuba nangona echanekileyo kwinto ayicingayo, akufuneki silibale ukuba i-Apple awayeyazi ayifani nenkampani yangoku, kuba inkampani iyandisile intengiso yayo, iimveliso, ingeniso yayo, abasebenzi bayo kunye neemarike zayo, esele zilawula phantse lonke ilizwe.
