Kwiiveki zamva nje, kuncinci okuthethiweyo ngomabonwakude we-Apple. Ukuphehlelelwa kweemveliso zamva nje kunye neMacBook Pro ngoJulayi kunye ne-iPhone kunye ne-Apple Watch ngoSeptemba, kubonakala ngathi iyigqithile inkonzo ka-Apple ejonge ukukhuphisana neNetflix okanye iAmazon phakathi kwabanye.
Kuba i-Apple iza kungena kwintengiso ngokhuphiswano olunamandla, iingcali zicebisa ukuba inkampani kufuneka izise izinto ezintsha. Kodwa okwangoku, ukongeza kwizihloko kunye nabadlali abaphambili kolu chungechunge ludumileyo, siyazi kuphela ukuba umxholo abaya kusibonisa wona uya kukhululeka. isini ngokuphandle nogonyamelo.
I-Apple ifuna abaphulaphuli bentsapho kodwa ayikhupheli ngaphandle umxholo oqolileyo noko. Ayizukuba ngumabonakude nje onamabali ahlekisayo neenkqubo zokusonwabisa. Ngokunikwa amagqabantshintshi abonisa ukuqiniswa komxholo kamabonwakude we-Apple, sifumene inqaku The Wall Street Journal echaza ngokuchaseneyo. Inqaku lithetha oko I-Apple ifuna umxholo osemgangathweni, iinkwenkwezi zesikrini esincinci esinotsalo olukhulu, kodwa akukho sini sasimahla okanye ubundlobongela.
Wakho Tim Cook walahla idrama echaza umbono we ubomi bukaGqr Dre, ngokuba nogonyamelo kakhulu. I-CEO ye-Apple ikhuphe inkqubo nangona ibiqhubeka ukususela ngo-2016. I-Apple, ngokusebenzisa abaphathi bayo abazinikele kumxholo we-audiovisual, UJamie Ehrlicht kunye noZack Van Amburg, ukulungele ukubukela nawuphi na umxholo onikelwa kuye, ukuba nje ungabonisi ubundlobongela obugqithileyo okanye imiboniso emininzi enophawu oluphawulweyo lobunqunu. Impikiswano kunye nenkolo ayizizo zihloko i-Apple ekhululekile ngazo:
UMnumzana Van Amburg kunye no-Erlicht bakhuthaze ngempumelelo eminye imiboniso ekhaliphileyo. I-Apple isayine isivumelwano sochungechunge olwenziwe ngu-M. Night Shyamalan malunga nesibini esilahlekelwa ngumntwana omncinci.
Ngaphambi kokuba bathi ewe kulo mtsalane ngokwasengqondweni, abaphathi be-Apple babenesicelo esinye: Susa iminqamlezo kwikhaya lesi sibini, abantu abasebenza kule projekthi bathi. Abaphathi bakwenza kwacaca ukuba abafuni imiboniso bhanya-bhanya yonqulo okanye yezobupolitika.
Umcebisi owayesebenzela uApple wabacebisa sungula inkonzo emva kweKrisimesi. Ngoko ke, ngokukhawuleza xa iKrisimesi isondela, iindaba ezinokwethenjelwa ngakumbi malunga nomxholo wethelevishini entsha ziya kuqala ukuvela.
Ndiqiniseke ngokupheleleyo ukuba baya kuthobela kwaye akuyi kubakho isini esicacileyo (into endingavumelaniyo nayo, ngendlela) kwaye ndiqiniseke ngokupheleleyo ukuba kuya kubakho ubundlobongela (into endingavumelaniyo nayo) ihlabathi lihlala kwindawo Ixesha lobudenge kunye nohanahaniso olunzulu, siza kwenza ntoni?