Umhla omiselweyo uyeza kwaye inkampani erekhodayo yemvumi izama ukwenza inyathelo. Xa sikuxelela oku sibhekisa kwinto emasiyenze xa kukhutshwa icwecwe lakhe elilandelayo, elibizwa «25». Ayiloxesha lokuqala ukuba sithethe malunga nobudlelwane obunokwenzeka phakathi kuka-Adele kunye noApple Music kwaye kukuba ehlotyeni bazama ukuvala ikhontrakthi neApple.
Uluvo lokuqala lokuba inkampani erekhodiweyo ka-Adele yayikukuhlawula isixa esikhulu kwi-Apple ngokutshintshisela i-albhamu entsha yomculi ethengiswa kuphela kwiivenkile zenkampani ebonakalayo. Kule ntengiso abo baseCupertino bathi hayi bayayithanda inkonzo yabo yokusasaza umculo.
Ngoku kubonakala ngathi umba ubuyile kwindawo ebonakalayo kwaye umhla wokukhutshwa kwe-albhamu, obekelwe uNovemba 20, sele usondele. Kule meko, iqhinga lihamba ngenye indlela, indlela eya kuhamba ngoAdele yivalelise kwiSpotify yeNkulumbuso ukuze usayine ngokukodwa neApple Music.
Isizathu sokuba inkampani yokurekhoda ifune ukushiya i-Spotify kukuba xa imvumi ikhupha i-albhamu entsha, yiSpotify ngokwayo ethatha isigqibo sokuba ngaba ialbham isasaza umrhumo okanye isimahla. Lo mgaqo-nkqubo sele ukhokelele kwi- Iimvumi ezinje ngoTaylor Swift okanye uBeyonce bazakuyishiya inkonzo ye-Premium ye-Spotify ngaphambili.
U-Spotify, kwicala lakhe, uthethile kwaye bavakalise ukuba abazi ukuba kutheni yonke le mpikiswano ikhutshiwe kwaye akukho mntu ucele ukuba icwecwe elitsha lika-Adele lifakwe Hilltown Premium nkqu nenkampani yabo yokurekhoda ixelile ukuba bayayishiya inkonzo. Ukuza kuthi ga namhlanje uAdele uyaqhubeka ngeSpotify.
Xa ixesha lifika, ekugqibeleni siya kuyazi into egqityiweyo yinkampani erekhodayo ka-Adele kwaye ukuba ngaba iApple iya kuphumelela ngokukhetha i "25" entsha.
Yintoni inqaku eliza nayo .. uya kulala ngolonwabo. I-Sheer demagoguery, okokuqala ndicinga ukuba uninzi lwethu luyonqena nge-albhamu entsha ka-Adele kwaye okwesibini ndicinga ukuba abantu okanye ndikhetha ukuhlawula ipremiyamu yeSpotify ngobungakanani, umgangatho kunye nokukhetha ukudlala kwizixhobo ezahlukeneyo. Ndicinga ukuba kulungile ukuba uvela eMac, nam ndinjalo, kodwa ayisiyiyo le nto ndibhala inqaku eligcwele umsi, iApple Music ingathanda ukuya apho iSpotify ikhoyo ngoku.