Inkampani yaseSweden iSpotify yenze utyalomali olubalulekileyo Ukuthenga amaqonga e-podcast kunye nokufikelela kwizivumelwano ezizodwa zemveliso, ngaloo ndlela kusenziwa uluhlu lweenkqubo ezifumaneka kuphela kwiqonga layo, eliye lavumela ukuba landise inani labaphulaphuli, abaphulaphuli abavumela ukuba bandise inani labasebenzisi beqonga lomculo.
Ukusuka eMarketer, ukuba ukukhula kweSpotify kuyaqhubeka kweli nqanaba, kuyo yonke i-2021 Ukufumana i-Apple ngenani labaphulaphuli be-podcast benyanga ngo-2021 eUnited States. I-Spotify sele igqithile kwi-Apple Podcast kwiminyaka emibini edlulileyo eYurophu, eIndiya naseLatin America. Ukubona ukungakhathali kuka-Apple kwiqonga layo le-podcast, ibingumcimbi wexesha ngaphambi kokuba iApple iyeke indawo yayo ebalaseleyo.
Ngokwamakhwenkwe e EMarketer, inani labasebenzisi bePodcast beSpotify izakufikelela kwi-28.2 yezigidi ngenyanga, idlula i-Apple ye-28 yezigidi. Ngaphandle kokukhula okwenziwe ngama-podcast ka-Apple, oku kuye kwaphantsi kakhulu kuneSpotify.
Kwiminyaka emibini ezayo, I-Spotify iya kuqhubeka nokukhula ukufikelela kubasebenzisi abamalunga nezigidi ezingama-38Ngelixa iApple ifikelela kwizigidi ezingama-28.8, phantse inani labaphulaphuli benyanga abaliSpotify eUnited States. Ngelixa ukukhula kweSpotify kwiqonga layo lePodcast kubalwa zizigidi zabasebenzisi, eApple kubalwa ngamakhulu amawaka.
Kwi 2018, Isabelo sika-Apple seepodcast sasiyi-34%, isabelo esimi kwi-23.8%. Ngokwe-eMarketer, inyani yokuba i-Spotify ibandakanya ii-podcast kwisicelo esinye njengenkonzo yomculo esasazayo yinyani eyahlukileyo yokuba abasebenzisi abaninzi baxabise ngokuqinisekileyo.
Ngokubeka ii-podcast kunye nomculo endaweni enye, i-Spotify ngokukhawuleza yaba yindawo yokuma kuyo yonke iaudiyo yedijithali. I-Apple yayiyindawo ekuyiwa kuyo kwiipodcasts ixesha elide, kodwa kule minyaka idlulileyo khange iqhubeke nesantya sotyalo-mali lukaSpotify kunye nezinto ezintsha kumxholo wepodcast kunye netekhnoloji. Utyalomali lukaSpotify luxhobise abenzi bePodcast kunye nabathengisi ngokusingathwa kobunini, ukugunyazisa kunye nezixhobo zokwenza imali.
Kusemva kakhulu?
U-Apple walishiya iqonga lakhe le-podcast kwiminyaka eyadlulayo, ngaphandle kokufuna isisombululo kwizicelo zabavelisi bomxholo, ngubani Bakhangela indlela yokuba bakwazi ukwenza imali ngeepodcast.
Ngelixa kuyinyani ukuba iApple yenze iintshukumo ezahlukeneyo kunyaka ophelileyo ezinxulumene nale marike, kubonakala ngathi lihambile ixesha, nangona ibetha incwadi yetshekhi, inokuphinda iphinde ibenayo le hegemony.
