Kukho uphononongo lwazo zonke iintlobo kwaye oku kunomdla wokucinga ukuba kufanelekile kwinkqubela phambili yeenkampani. Njengoko ufunda kumxholo ophambili weli nqaku, inkampani yaseCupertino ikhokelela kuluhlu lweenkampani ukuba iinkampani zokuqala kunye neenkampani ezincinci zithengile ukusukela kunyaka ophelileyo we-2016 ukuza kuthi ga namhlanje.
Isitudiyo siyayisayina GlobalData kwaye koku ungabona ngokucacileyo ukongama kwenkampani yeapile xa kuthelekiswa nezinye iinkampani zobuchwephesha ekuthengeni iinkampani ezinxulumene ne-AI (Artificial Intelligence) ezinje ngeGoogle, Microsoft, Facebook okanye iAccenture ... kule
Esi sisikrini apho ungabona uluhlu lwezinye zeenkampani ezifunyenwe yiApple kule minyaka:
"I-AI ihleli iyindawo ephambili ekugxilwe kuyo kwezobuchwephesha kunye nokwandisa ukhuphiswano lokulawula iziphumo zentengiso kukwanda kokufunyanwa kwezi nkampani., Bacacisa kwiGlobalData.
Kwa-Apple, bahlala bethetha ngendlela emfutshane ngalo lonke ixesha ukuthengwa kwenkampani kwaye unyaka nonyaka kukho izibhengezo ezininzi malunga nokuthengwa kweenkampani kwicandelo. Kuluhlu olude sidibana neenkampani ezininzi ezinxulumene ngqo nokuphuhliswa kobukrelekrele bokuzenzela, kodwa zikhona zonke iintlobo zazo. Ngokuqinisekileyo uluhlu lwezi nkampani luyaqhubeka nokukhula ngokuhamba kwexesha, kweli xesha lifutshane lifundwe yiGlobalData ibonisa impilo elungileyo yeApple ekuthengeni ezinye iinkampani.