Esikhathini esedlule Juni WWDC, UTim Cook, isikhulu esiphezulu se-Apple, ukhulume phakathi kokumamatheka okubonakalayo mayelana nokuthi kungenzeka ukuthi umkhiqizo wakhe izosondela ku- $ 50 billion ekhokhelwe onjiniyela ngemikhiqizo ethengiswa ku-App Store yabo. Yebo, njengoba uCook ememezele izolo, lesi sibalo sesivele seqiwe ngoJulayi.
Eqinisweni, kubonakala sengathi UJulayi bekuyinyanga enhle yesikhulumi sohlelo lokusebenza, eye yaba nezinyanga zayo ezikhiqiza kakhulu, njengoba kubike i- Tim Cook kusuka ku-akhawunti yakho yomuntu siqu Twitter.
Ngenyanga yesikhombisa ka-2016, i-Apple iphule amarekhodi ayo, yenza izinkokhelo zayo eziphakeme kakhulu emlandweni wayo, kanye nenani eliphakeme kakhulu elikhokhelwe kunjiniyela ofanayo ngohlelo lokusebenza olulodwa. Sikuthatha kalula lokho umphumela «Pokémon Go« ubambe iqhaza elibalulekile kule mpumelelo. Izolo idatha evela kule pulatifomu ibisaziwa, esivele inokulanda okungaphezulu kwezigidi eziyi-100, kanye nefayela le- inzuzo yansuku zonke cishe yamaRandi ayizigidi eziyishumi.
Lesi simemezelo esidlangalaleni sikaCook kumanethiwekhi omphakathi sithatha umoya wokuphindisela ebusweni babaninimasheya nabatshalizimali bakwa-Apple, ngoba ngekota yesithathu imali etholwe yile nkampani yehle kancane, futhi le mininingwane isebenza ukuqinisa ukuzethemba emkhakheni. Noma kunjalo, izinzuzo ze-App Store emhlabeni wonke zidlula kude ezinye izitolo eziku-inthanethi ezisemakethe, ehluke cishe ngo-18% uma kuqhathaniswa nezimbangi zayo eziyinhloko. Njalo uma igebe linaye Isitolo Play (umncintiswano wayo omkhulu) mkhulu, ngenxa yalokho ngokwanda kwe-Apple muva nje eChina.
Futhi yilokho izinzuzo ezinikezwa amapulatifomu njenge-App Store, i-iTunes, i-Apple Music noma i-iCloud, enkampanini esekwe kuCupertino, akuyona into encane, ekhuphukela ku- cishe i-12% yemali engenayo ephelele ye-Apple.
Kuyacaca ukuthi ngempumelelo yezicelo ezinjenge Pokémon Go, okwamanje kukhona ithuba elihle lokukhula kwepulatifomu eshiwo, futhi okuyisihluthulelo sokulwa nokuwa kokuthengiswa kwehardware ukuthi zonke "izinkampani eziphezulu" zihlupheka.
