I-Apple ithole e-United Kingdom ukuqala kwe ubuchwepheshe bezwi I-VocalIQ, ngokusho kombiko ka 'Izikhathi Zezezimali'. Okhulumela inkampani yaseCupertino une kuqinisekisiwe ukuthengwa lapho esitatimendeni kuthi "i-Apple ithenga izinkampani ezincane zobuchwepheshe ngezikhathi ezithile, futhi imvamisa ayikhulumi ngenhloso noma izinhlelo zethu zesikhathi esizayo."
Kepha akunzima ukucabanga ukuthi i-Apple igcineleni ubuchwepheshe obunjalo be-VocalIQ. Inkampani isebenzisa i- umshini wokufunda ukwakha abasizi bengxoxo ebonakalayo efana naleyo ebonwa kumabhayisikobho afana Iron Man. I-Apple sekuyisikhathi eside inentshisekelo kule ndawo, njengoba kukhonjisiwe ngokwethulwa kukaSiri ngo-2011.
Ngenkathi ubuchwepheshe bokufunda bokucutshungulwa komshini we-VocalIQ bungafakwa kumadivayisi asekhaya, inkampani igxile kakhulu kuzicelo zezimoto. Lokhu kufaka phakathi ukusebenzisana neGeneral Motors. IVocalIQ izichaze njenge- "system yezingxoxo zengxoxo yezingxoxo" (i-convoluted kancane), futhi lolu hlelo lokuhamba ngemoto lungavimbela umshayeli ukuthi angaphazanyiswa ukubuka izikrini. Ubuchwepheshe bayo bokuzifundela buvumela ingxoxo yangempela phakathi komuntu nakho konke okuxhunywe kwi-inthanethi, njengoba kusho iVocalIQ.
Mhlawumbe okuthakazelisa nakakhulu yilokho I-VocalIQ esikhathini esedlule ngiyazi kuhlobene neGeneral Motors nabanye abakhiqizi ukusebenzisa ubuchwepheshe babo bezwi ezimotweni. I-Apple njengamanje inikeza ipulatifomu yezimoto eyaziwa njenge I-Carplay, futhi kunamahemuhemu okuthi usebenza emotweni kagesi, omkhulu 'Iphrojekthi yeTitan'kusuka ku-Apple.