I-Apple isichithe iminyaka engaphezu kwengu-2 ngaphandle kokumemezela inani lababhalisile kunkundla yayo yokusakaza umculo. Isibalo sakamuva esisaziyo singababhalisile abayizigidi ezingama-60 ngoJulayi 2019. Ngokombiko wakamuva oshicilelwe yi-MIDiA, isabelo se-Apple Music simi ku-15%, okuyenza ibe inkundla yesibili yokusakaza umculo, ngemuva kweSpotify.
Umbiko omusha ovela ku- Ucwaningo lwe-MIDiA kuveza ukuthi imakethe yomculo osakazwayo ikhule yaba ngababhalisile abayizigidi ezingama-523,9 ngekota yesibili yowezi-2021, okusho ukukhula ngezigidi eziyi-109,5 (26,4%) uma kuqhathaniswa nekota efanayo yonyaka odlule.
I-Apple Music yenza cishe i-15% yaleso sibalo ngenkathi I-Amazon Music kanye ne-Tencent Music ino-13% ngayinye. I-YouTube Music isalele emuva kakhulu, ngo-8% kuphela wemakethe, nakuba ngokocwaningo, ikhula ngezinga elimangalisayo.
I-Google yake yaba yisivila esikhaleni, kodwa ukwethulwa kwe-YouTube Music kuguqule ingcebo yayo, kukhule ngaphezu kuka-50% ezinyangeni ezingu-12 kwaya ku-Q2021 XNUMX.
I-Spotify, enesabelo samanje esingu-31%, yabona isabelo sayo semakethe lehle kancane ngekota yesibili ka-2021, kusukela ku-33% engxenyeni yesibili ka-202o. Nokho, i-Spotify yengeze ababhalisile abaningi phakathi nezinyanga eziyi-12 ngaphambi kwalesi sikhathi kunanoma iyiphi enye insiza yokusakaza.
Ngokusho kwe-MIdia, abukho ubungozi bokuthi iSpotify izolahlekelwa isikhundla sayo sobuholi emakethe, okungenani esikhathini esifushane.
Nokho, inkampani ingase ikhathazeke ngalokho isabelo sayo semakethe sehle iminyaka emithathu ilandelana njengoba izinsizakalo eziyizimbangi zikhulisa umdlalo wazo wokusakaza.