Futhi siyaqhubeka sikhuluma ngokunyakaza okwenziwa yi-Apple ukuqala qalisa isevisi yakho yokusakaza ividiyo, isevisi yokusakaza ividiyo engabona ukukhanya kosuku ngoMashi ngonyaka ozayo ekuqaleni, njengoba sikwazise isikhathi esingaphezu kwenyanga edlule.
Njengoba i-Apple ibumba iphrojekthi yayo, inkampani esekwe eCupertino iyaqhubeka nokwandisa i- inani labantu abazophatha ukuphatha leli bhizinisi elisha u-Apple afuna ukuba ngenye esikhundleni seNetflix, i-HBO, i-Hulu, ne-Disney ... Isinyathelo sakamuva esenziwe yile nkampani sitholakala ekusayinweni kwesikhulu esiphezulu se-Broadway Video ne-Viacom.
Njengoba singafunda ngokuhlukahluka, obonakala esenguyena Okhulumela i-Apple ngokusemthethweni kulo mkhakha omushaUKelly Costello ujoyina i-Apple njengesikhulu sebhizinisi, esayina ngqo enkokhisweni ye-Apple global d'affaires yesikhulumi sevidiyo uPhilip Matthys.
Ngaphambi kokujoyina i-Apple, UCostello wayengusihlalo ophethe izindaba zebhizinisi nezomthetho kwaBroadway Video, inkampani eyasungulwa nguLorne Michaels futhi lapho ayephethe khona ukudala okunikezwayo nokufinyelela izivumelwano zokuqukethwe, phakathi kwazo lapho sithola iPortlandia neDokhumentari Manje.
Kepha, ngaphambi kokuba yingxenye ye-Broadway Video, UCostello uchithe iminyaka engu-7 eViacom, lapho umthwalo wakhe wakhula ngokuhamba kweminyaka, wagcina eseyisekela likamongameli webhizinisi nezindaba zezomthetho zeMusic & Entertainment Group. Ngaphambi kukaViacom, ngabuye ngachitha isikhathi njengomphathi webhizinisi kwaNBC Universal Television.
Ngalesi sengezo esisha, i-Apple ifuna ukuqhubeka ukwandisa inani lezivumelwano ukuze uqhubeke nokwandisa inani lochungechunge kanye / noma amafilimu anokuqukethwe koqobo inkampani ehlela ukukudala.
