Njengaminyaka yonke, i-Apple ihlaziywa kucatshangelwa umthelela wayo kwezenhlalo nakwezomnotho futhi iphinda futhi ibe njengomkhiqizo ohamba phambili emhlabeni, ngaphezu kwemikhiqizo efana neGoogle noma iMicrosoft. Ngakho ufakazile UMillard Brown, inkampani ezinikele ekutadisheni izimakethe, ukumaketha nokukhangisa.
Ezikhundleni eziyishumi esikukhombisa zona namhlanje, i-Apple iyona ebekwe phezulu komunye unyaka, ngemuva kokuwina lesi sikhundla ngo-2011, 2012 nango-2013. Ngo-2014 kwakuyi-Google enkulu eyayizibeka njengobaluleke kakhulu.
Ukuthola ukuthi yiluphi uhlobo lomkhiqizo okufanele luthathe, kwenziwa ukwenziwa kwedatha yezimali kanye nokwamukelwa ngabasebenzisi. Endabeni ye-Apple sinokubuyekezwa okungu-67% okufinyelela ngaphezulu kwama-dollar ayizigidi ezingama-245.000. Kungakho labo beCupertino bezuze isikhundla kwabaqhudelana abangaphezu kwekhulu.
Impumelelo yenkampani ephethe i-apula elilonyiwe isuselwa empumelelweni yokuthengisa ye-iPhone yayo entsha, okuthi ngemuva kokugxekwa okungakaze kube yimpumelelo ekuthengiseni kanye nemodeli yocingo ethengiswa kakhulu kunazo zonke yakwa-Apple. Uma sengeza konke lokhu kukwesaba okuvamile okwenziwa ngaphambilini, Ngesikhathi nangemva kokukhishwa komkhiqizo ngamunye omusha, sinomphumela ekugcineni owenza inkampani ithole imali eningi.
Enye inzuzo adlala ngayo Apple ngukuthi ihlale ihlonishwa kakhulu, hhayi kuphela izigidi zabalandeli enabo, kepha futhi nezigidi zabasebenzisi abangabalandeli bayo yonke imikhiqizo yayo uma beyethemba imikhiqizo eyivezayo ngokwezinto abenziwe ngazo kanye nokwethenjelwa kwezinhlelo zabo zokusebenza.
Uhlu lwezinkampani ezinenani elikhulu yilezi:
I-Apple, iGoogle, iMicrosoft, IBM, iVisa, i-AT & T, iVerizon, iCoca-Cola, iMcDonald's neMarlboro.
