Isevisi yomculo yokusakaza yakwa-Apple, i-Apple Music iqashe intatheli u-Alex Gale ukuthi abhekane nokuxhumanisa iqembu labahleli bale nkundla yomculo yokusakaza kanye namanye amapulatifomu, afana neBeats 1 ne-iTunes. U-Gale izoqala ukusebenza emahhovisi e-Apple ngoMsombuluko ozayo.
U-Alex Gale phambilini uke wasebenza kumagazini iBillboard, Complex, Vibe neXXL, ngokusho kwencwadi ethi Variety, ekhiphe izindaba. Amasango azosebenza ngaphansi kokuqondisa kukaJen Robbins, umqondisi wamaphrojekthi kanye nomugqa wokuhlela wenkampani.
Umsebenzi ka-Alex Gale kuzoba ukwengamela konke okuqukethwe okubhalelwe izinkundla zomculo zakwa-Apple okubalwa kuzo iBeats 1 ne-iTunes. Ngokuya ngokuhlukahluka, futhi uzophatha amaphrojekthi ahlobene nengxenyekazi entsha yevidiyo i-Apple esebenza kuyo muva nje futhi eqhubeka nokusinikeza inqwaba yezihloko zezindaba.
NgeSonto eledlule, u-Apple ukuqinisekisile ngeThe Wall Street Journal, ukuthi umsamo inababhalisile abayizigidi ezingama-36. Njengoba sikwazisile izolo, ngokusho kwaleli phephandaba, i-Apple Music ingadlula isibalo sababhalisile kuSpotify e-United States kulo nyaka wonke, uma ukukhula kwenkundla yamanje kuqhubeka.
Njengamanje, i-Apple Music ikhula ngesilinganiso sika-5% ngenyanga, kanti iplatifomu yokusakaza umculo yaseSweden, iSpotify, ikhula ngezinga elingu-2%. Kufanele kukhunjulwe ukuthi njengamanje, I-Spotify inababhalisile abakhokhelayo abayizigidi eziyi-70 futhi ukukhula kwayo selokhu kwethulwe insiza yokusakaza umculo yakwa-Apple kuye kwanda kakhulu, kwaba yinto yokuthi inkampani yehluleka ukuba yipulatifomu yomculo iningi labasebenzisi abathanda umculo.